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All Journal Journal Research and Multidisciplinary (JRM) International Research Journal of Business Studies
ELANGO, DINESH
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The CRITICAL SUCCESS FACTORS FOR SUSTAINABLE ENTREPRENEURSHIP IN CAMBODIA Sithambalam, Yamuna; Abu Talib, Alyaa Afifah; ELANGO, DINESH; Talib, Zunirah Mohd
Journal of Research and Multidisciplinary Vol 7 No 2 (2024): Journal of Research and Multidisciplinary
Publisher : Lembaga Sembilan Tiga Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jrm.v7i2.97

Abstract

This paper aims to examine relevant literatures to identify critical success factors for sustainable entrepreneurship in Cambodia and further develop a conceptual framework for future methodological research. This study begins with the review of literatures that outlined success factors for sustainable development before examining the critical success factors for sustainable entrepreneurship. A crucial finding from literature shows that there is inconsistency between the success factors for sustainable development and sustainable entrepreneurship despite some literatures identifying sustainable entrepreneurship as a business model being built based on the United Nation’s Sustainable Development Goals (SDG). The main sources of inconsistencies are the various stages of economic development and government policies across the countries being researched. Gaudemar (2016) mentioned despite having made progress in advancing development, Cambodia is unlikely to ‘graduate’ from its Least Developed Country (LDC) status till 2025 and beyond. There is probability that the framework will be a valuable tool for meticulous analysis and evaluation of critical success factors for sustainable entrepreneurship in Cambodia. The limitation of this study is that the model is purely conceptual and requires further validation with in-depth methodological research.
Social Media Analytics: Analyzing User Engagement and Marketing Strategies across Popular Platforms ELANGO, DINESH; Sithambalam, Yamuna
Journal of Research and Multidisciplinary Vol 8 No 1 (2025): Journal of Research and Multidisciplinary
Publisher : Lembaga Sembilan Tiga Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jrm.v8i1.98

Abstract

In the contemporary digital landscape, social media platforms have advanced into essential tools shaping the way individuals intermingle, exchange information, and engage with assorted content. Concurrently, businesses and marketers recognize the immense potential of these platforms as invaluable channels to reach, connect, and resonate with their target audiences. This comparative study delves into the realm of social media analytics, employing an analysis of secondary data sourced from prominent platforms like Twitter, Facebook, and Instagram. The primary objective of this research is to discern variations in user engagement and evaluate the effectiveness of marketing strategies across these diverse platforms. By harnessing insights from secondary data, this study endeavors to illuminate the distinctive strengths and weaknesses of each platform concerning user interactions, content performance, and marketing success. The findings of this research endeavor to equip businesses and marketers with valuable knowledge for fine-tuning their digital marketing strategies, tailoring them to optimize engagement levels and enhance overall brand visibility in the ever-evolving landscape of social media dynamics.
Factors Influencing Repurchase Intention of Facemasks from Online Platforms in Bangkok Elango, Dinesh; Ajah, Simon Nnaemeka
International Research Journal of Business Studies Vol. 15 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.317-330

Abstract

At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.
Co-Authors Abu Talib, Alyaa Afifah Ajah, Simon Nnaemeka Sithambalam, Yamuna Talib, Zunirah Mohd