Sadina Gee
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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSA PEMBELIAN KONSUMEN DI UD. SANRIS JAYA TELUKDALAM KABUPATEN NIAS SELATAN Sadina Gee
Jurnal Ilmiah Mahasiswa Nias Selatan Vol 5 No 2 (2022): Jurnal Ilmiah Mahasiswa Nias Selatan
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jim.v5i2.2504

Abstract

The purpose of this study was to determine the effect of the promotion mix on consumers' purchasing decisions is UD. Sanris Jaya Telukdalam, South Nias Regency. The type of research used is a quantitative type. The source of the data was from consumers, with the population and sample in this study being as many as 32 respondents. Data collection techniques are research instruments or questionnaires. The results of this study showed that the calculated value was 6,050>table 1,703. This research can be concluded that there is a positive and significant influence of the promotional mix on consumers' purchasing decisions in UD. Sanris Jaya Telukdalam, South Nias Regency