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All Journal LITERAKOM: Jurnal Literasi dan Komunikasi
Sidi, Pandu Bintang
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Languange, Linguistic, Communication & Media Social Sciences

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Peran Konten Mukbang dalam Membentuk Ketergantungan Makan Sambil Menonton: Perspektif Teori Dependensi Media Sidi, Pandu Bintang; Viandra, Syifa Chairunnisa; Amran, Sri Oktika; Triyandra, Annisa Citra
LITERAKOM: Jurnal Literasi dan Komunikasi Vol 2 No 2 (2024): LITERAKOM: Jurnal Literasi dan Komunikasi (December 2024)
Publisher : Program Studi Ilmu Komunikasi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/lk.v2i2.44

Abstract

Media has become an inseparable staple in people's lives. Its presence has expanded to become an inseparable part of our daily routine. Therefore, people will be very dependent on the use of media. New media was born from today's technological advancements and gave rise to various types of new media in communication, one of which is YouTube. YouTube is a very famous platform for video sharing where users can upload, watch and share videos free of charge. One trend that is gaining popularity among many people is watching others eat through broadcasts known as mukbang. There is also a lot of enthusiasm for this content, this happens because it displays appetizing food, thus impacting affective changes in its audience, giving a long-term effect to continue watching it.
Co-Authors Amran, Sri Oktika Triyandra, Annisa Citra Viandra, Syifa Chairunnisa