Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Talent: Journal of Economics and Business
Irsyad, Saktian
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Of Brand Ambassadors On Purchase Decisions With Price Mediation Moderated By The Quality Of Kahf Face Wash Soap Products Muslihat, Rivaldi; Permana, Muhamad Rizki; Irsyad, Saktian
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.555

Abstract

The purpose of this study is to determine the influence of brand ambassadors on purchase decisions with price mediation moderated by the quality of face wash soap. The research design used in this study is quantitative. The subject of the study is consumers who use Kahf face soap products and the objects in this study are. Brand Ambassador, to purchase decisions with price mediation that moderates product quality. The sample in this study amounted to 102 respondents. Data were collected using questionnaires and expressed on the Likert scale. The results of the study showed that: that brand ambassador (X) had a negative and insignificant effect on the purchase decision (Y), price (Z) had a positive and significant effect on the purchase decision (Y), product quality (M) had a positive effect on the purchase decision (Y).
Co-Authors Muslihat, Rivaldi Permana, Muhamad Rizki