Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Pelita Manajemen Review: Journal of Multidisciplinary in Social Sciences Talent: Journal of Economics and Business
Muslihat, Rivaldi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Iklan, Brand Ambassador, dan Harga dalam Keputusan Pembelian Muslihat, Rivaldi; Permana, Muhamad Rizki; Iryshad, Saktian
JURNAL PELITA MANAJEMEN Vol. 3 No. 01 (2024): Mei 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpm.v3i01.4460

Abstract

Tujuan penelitian ini yaitu untuk mengetahui pengaruh Media Iklam, Brand Ambassador, dan harga terhadap keputusan pembelian Sabun Mandi Lifebouy. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Subjek penelitian adalah Konsumen yang menggunakan Sabun Mandi Lifebouy dan objek pada penelitian ini adalah Media Iklan, Brand Ambassador, dan harga terhadap keputusan pembelian. Sampel dalam penelitian ini berjumlah 72 responden. Data dikumpulkan menggunakan kuesioner dan dinyatakan dalam skala likert. Hasil penelitian menunjukkan bahwa: 1. Media Iklan (X1) berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian (Y). 2. Brand Ambassador (X2) berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian (Y). 3. Harga (X3) berpengaruh positif dan signifikan terhadap keputasan pembelian (Y).
The Influence Of Brand Ambassadors On Purchase Decisions With Price Mediation Moderated By The Quality Of Kahf Face Wash Soap Products Muslihat, Rivaldi; Permana, Muhamad Rizki; Irsyad, Saktian
Talent: Journal of Economics and Business Vol. 2 No. 02 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v2i02.555

Abstract

The purpose of this study is to determine the influence of brand ambassadors on purchase decisions with price mediation moderated by the quality of face wash soap. The research design used in this study is quantitative. The subject of the study is consumers who use Kahf face soap products and the objects in this study are. Brand Ambassador, to purchase decisions with price mediation that moderates product quality. The sample in this study amounted to 102 respondents. Data were collected using questionnaires and expressed on the Likert scale. The results of the study showed that: that brand ambassador (X) had a negative and insignificant effect on the purchase decision (Y), price (Z) had a positive and significant effect on the purchase decision (Y), product quality (M) had a positive effect on the purchase decision (Y).
Feasibility of Healthy and Fresh Smoothies: Opportunities and Challenges from the Consumer Perspective in Central Cikarang Sari, Nadilah Sintia; Permana, Muhammad Rizki; Mauizhoh, Nida Wahdah; Sagita, Lisna; Muslihat, Rivaldi
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1066

Abstract

This study examines the opportunities and challenges of the "Smoothies Healthy and Fresh" business at the Central Cikarang Clean Market from a consumer perspective. This feasibility study uses a qualitative approach to analyze marketing, operational, human resource, and financial aspects. The results show that healthy lifestyle trends and digital market dynamics create significant opportunities for the natural-ingredient smoothie business. Digital-based marketing strategies and direct promotions support business growth with a broad target market, ranging from children to adults. Operationally, this business emphasizes cleanliness, quality ingredients, and professional customer service. From a financial perspective, projections show promising net profits with the potential for a quick return on investment. However, competitive challenges in the healthy beverage industry can be overcome through product innovation, flavor development, and adaptation to consumer feedback. This study concludes that "Smoothies Healthy and Fresh" has the potential to grow with a holistic, adaptive, and consumer-oriented strategy.
Co-Authors Irsyad, Saktian Iryshad, Saktian Mauizhoh, Nida Wahdah Permana, Muhamad Rizki Permana, Muhammad Rizki Sagita, Lisna Sari, Nadilah Sintia