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All Journal Abdi Kami : Jurnal Pengabdian Kepada Masyarakat
Kumaraarta, Kadek Rian
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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PENGEMBANGAN CITRA DESTINASI WISATA MELALUI INOVASI DIGITAL MENUJU DESA WISATA BERKELANJUTAN Dewi, Eka Grana Aristyana; Baskara, Ida Bagus Gede; Evayanti, Ni Luh Putu Nestri; Asih, Ni Kadek Rita Astri; Putra, I Komang Yoga Gangga; Kanoko, F. Maheswara Jevero; Putra, I Kadek Pande Dheva Brahmantya; Yoga, I Putu Agus Tirta; Kumaraarta, Kadek Rian; Givari, I Made Ardian; Yoga, I Gede Prana; Yasa, I Gusti Agung Made Suparta; Purnawan, Nathanael Putrapratama; Sutresna, I Made
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2736

Abstract

The Student Organization Capacity Building Program (PPK Ormawa) was implemented in Jehem Village due to its significant potential for natural and cultural tourism, which remains relatively unknown to tourists due to limited promotion and digital information access. Although designated as a tourist village, the lack of technological infrastructure and information management poses a primary challenge in attracting visitors. Technological innovation was selected as a solution to enhance the village's image, as digital technology allows tourism information to be more widely accessible to potential visitors and facilitates more efficient management. This program combines observation and interview methods to identify the village's needs and potential, as well as technology diffusion and substitution methods in its activities. Community engagement involved creating a tourism website, conducting social media management training, and establishing a Tourism Awareness Group (Pokdarwis) responsible for managing tourism activities. Outcomes achieved include increased tourist visits and the enhancement of local human resource capacity in utilizing digital technology for tourism promotion. The sustainability of this program is expected to be achieved through ongoing management by Pokdarwis, along with the maintenance of the established digital facilities.
Co-Authors Asih, Ni Kadek Rita Astri Baskara, Ida Bagus Gede Eka Grana Aristyana Dewi Evayanti, Ni Luh Putu Nestri Givari, I Made Ardian Kanoko, F. Maheswara Jevero Purnawan, Nathanael Putrapratama Putra, I Kadek Pande Dheva Brahmantya Putra, I Komang Yoga Gangga Sutresna, I Made Yasa, I Gusti Agung Made Suparta Yoga, I Gede Prana Yoga, I Putu Agus Tirta