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All Journal Pusat Publikasi Ilmu Manajemen
Roni Hasibuan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Aspek Pemasaran UMKM Rumah Kripik Kak Yanti di Pematangsiantar Albenopri Simarmata; Jelita Simbolon; Dina Saragih; Monika Siallagan; Roni Hasibuan; Resna Napitu
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.606

Abstract

This study aims to determine the marketing strategy used by MSMEs "Rumah Kripik Kak Yanti" in JL. Silimakuta. By using descriptive qualitative methods through interviews, and observations, this research provides a comprehensive overview of the marketing aspects of MSMEs "Rumah Kripik Kak Yanti", highlighting the marketing mix consisting of product, price, place, promotion, people, process. as well as providing valuable insights for MSMEs to achieve sustainability and success in a dynamic business environment. The results showed that MSME "Rumah Kripik Kak Yanti" currently uses digital and conventional marketing, and produces a variety of chips products but for the superior product presented by MSME "Rumah Kripik Kak Yanti" is cassava chips, and at an affordable price.
Co-Authors Albenopri Simarmata Dina Saragih Jelita Simbolon Monika Siallagan Resna Napitu