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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan RESLAJ: Religion Education Social Laa Roiba Journal
Sri Ambar Wati
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis Strategi Pemasaran untuk Meningkatkan Tingkat Hunian Kamar di Brits Hotel Puri Indah dengan Menggunakan Analisis SWOT Sri Ambar Wati; Henny Armaniah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 4 (2024): Oktober : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i4.2612

Abstract

Brits Hotel Puri Indah faces challenges in increasing room occupancy amid fierce competition in the hospitality industry. This study aims to analyze effective marketing strategies for Brits Hotel Puri Indah using SWOT analysis. The methods employed include the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External), and SWOT matrices. The target market is focused on the corporate segment. The analysis results show that Brits Hotel Puri Indah has Strengths in the appropriate corporate market segment but faces Weaknesses in the suboptimal use of digital marketing technology. From the IFE analysis, the hotel obtained a score of 3.54, which is quite good, as it exceeds the threshold score of 2.5. Similarly, the EFE results are also satisfactory, with a score of 3.31, surpassing the 2.5 benchmark. In the IE matrix, the hotel is positioned in Cell I, which is categorized as "Grow and Build," indicating that the strategic focus should be on growth and development strategies. The study recommends improving digital marketing technology and strengthening existing marketing strategies to significantly increase room occupancy.
Tingkat Adopsi Software Akuntansi Cloud-Based pada UMKM dengan Faktor Pendorong dan Penghambat Sri Ambar Wati; Agus Munandar
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.9364

Abstract

This study aims to identify the adoption rate of cloud-based accounting software among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, through an evaluation of several factors that drive and hinder its adoption. The method used in this study is a Systematic Literature Review (SLR), which involves obtaining and analyzing published scientific journals from 2021 to 2025 using keywords such as "adoption of MSME technology," "cloud accounting software," "driving and inhibiting factors," and "MSME digitalization." The results of this analysis indicate that the adoption rate of cloud-based accounting software by MSMEs generally remains at the early majority to laggard stage, with key driving factors including ease of use, operational efficiency, and increased financial data accuracy. Conversely, the dominant inhibiting factors are low levels of technological literacy, limited human resources, and a lack of supporting infrastructure. This study also found that increased software adoption can have a positive impact on business performance, particularly in sales and financial recording. To overcome these obstacles, ongoing training and mentoring are recommended, as well as increasing the availability of digital facilities and infrastructure. These findings provide strategic implications for policies and MSMEs in optimizing the use of cloud-based accounting technology in their operations to support national economic growth.
Co-Authors Agus Munandar Henny Armaniah