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All Journal Jurnal Pendidikan dan Perhotelan Journal of Event, Travel and Tour Management Gastronomy and Culinary Art (Gastronary)
Fuadi Afif
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Optimizing Promotion and Service Quality in Influencing Purchase Decisions in the Tourism Sector: A Study on Wuki Travel Jogja Hari Rachmadi; Fuadi Afif; Hermadistha Dheanova
Journal of Event, Travel and Tour Management Vol.4 No.1 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v4i1.1672

Abstract

This research examines the influence of promotion and service quality on purchase decisions for tourism products at Wuki Travel Jogja. Using a quantitative approach, a survey was conducted with 100 respondents who had previously used Wuki Travel Jogja's services. The study employed various analytical techniques, including validity and reliability testing, as well as multiple regression analysis to examine the impact of the independent variables (promotion and service quality) on the dependent variable (purchase decision). The results indicate that both promotion and service quality have a significant and positive influence on purchase decisions when analyzed simultaneously. However, when analyzed separately, promotion was found to have a more dominant effect, with a coefficient value of 0.897, compared to service quality, which showed no significant impact. The study concludes that improving promotional strategies may have the most substantial effect on influencing customer purchase decisions, while service quality, though important, may not play as significant a role in isolation
INVESTIGATE THE FACTORS THAT INFLUENCE FOREIGN TOURISTS' DECISION TO VISIT GARUDA WISNU KENCANA Fuadi Afif; Rachmadi, Hari
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.07

Abstract

The goal of this study was to examine the variables that affect foreign tourists' decisions to visit the Garuda Wisnu Kencana Cultural Park. The purpose of this study is to answer the following research questions: "Do push and pull factors affect people's decisions to travel abroad? ", and "Of these two factors, which one has the most significant impact on people's decisions to travel abroad to Garuda Wisnu Kencana Cultural Park?" In order to conduct this study, push and pull factors for foreign visitors to the Garuda Wisnu Kencana Cultural Park were examined. The incidental sampling technique was used in this study, and a sample of 30 foreign visitors to the Garuda Wisnu Kencana Cultural Park served as the respondents. The analytical approach used is quantitative analysis, which includes the Coefficient of Determination Test, the Partial T Test, the F Test, the Multiple Linear Regression Analysis Test, and the Classical Assumption Test. The study's findings indicate that these two factors can have an impact on foreign tourists' decisions to visit either simultaneously or jointly. The Anova test or F test, which shows that Ha1 is accepted when the calculated F value > F table is 27.543 > 3.34, supports this. The results of the second study's regression tests, which are techniques for establishing the causal relationships between two variables, are as follows: Y = 2.195 + 1.086X1 + 0.708X2. The push factor (X1) and pull factor (X2) T test results are 4.686 and 5.048, respectively, with 0.000 and 0.000 as significant values. These results show that the X2 variable, also known as the Attractor Factor, has the highest tcount value, with a tcount>ttable (5.048>2.051) and a significant value of 0.0000.05. These findings suggest that the pull factor variable has a significant impact on visitors' decisions to travel to the Garuda Wisnu Kencana Cultural Park from abroad. Ha2 is therefore acknowledged. R2, also known as the coefficient of determination, has a value of 0.671, or 67.1%. The choice of foreign tourists to visit Garuda Wisnu Kencana Cultural Park is influenced by these two factors; the remaining 35.3% is influenced by factors outside the scope of the research model. Examples include a tour guide, transportation, accessibility, lodging, and so forth.
Entomophagy as Local Wisdom and a Strategy for Food Security: Insect Consumption Practices in Gunungkidul, Indonesia Hermawan, Hary; Fuadi Afif
Gastronomy and Culinary Art Vol. 5 No. 1 (2026): Gastronary
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Ampat Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/gastronary.v5i1.1044

Abstract

This study examines the practice of entomophagy (insect consumption) among communities in Gunungkidul, Indonesia, as a manifestation of local wisdom and a strategy for sustainable food security. Although insects are globally recognized as an efficient and environmentally friendly future protein source, psychological barriers such as disgust and food neophobia remain significant obstacles to the adoption of entomophagy in many non-traditional societies. This research employs a Critical Literature Review approach by analyzing scholarly works from scientific databases such as ScienceDirect and Scopus, interpreted through Pierre Bourdieu’s theory of cultural capital. The findings reveal that entomophagy in Gunungkidul has been internalized as a habitus transmitted across generations (embodied cultural capital), subsequently transformed into objectified capital in the form of culinary commodities and local souvenirs, and further legitimized as institutionalized capital through recognition within the regional tourism sector. From a nutritional perspective, local insect species such as the grasshopper (Valanga nigricornis) contain crude protein levels of up to 27.86 g per 100 g, contributing significantly to addressing local nutritional gaps. In conclusion, entomophagy in Gunungkidul is not merely a subsistence practice but represents a form of cultural distinction that reinforces food security while offering potential for gastronomic tourism development. This study recommends the need for regulatory support and innovation in invisible insect-based food products to enhance broader market acceptance in the future.
Co-Authors Amelia Tri Wahyuni Hamdan Anwari Hari Rachmadi Hari Rachmadi Hary Hermawan Hermadistha Dheanova Monica Putri Hendrajaya, Agnestasya Nugroho, Dhimas Setyo Pitta Theresya Br Girsang