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All Journal Aqlam: Journal of Islam and Plurality CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia
Tamrin, Andi
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Norma Komunikasi Negosiasi dalam Tradisi Merariq: Analisis Etnografi Komunikasi Pada Masyarakat Sasak Desa Genggelang Lombok Utara Tamrin, Andi
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 4 (2023): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v3i4.265

Abstract

This study examines the patterns and norms of negotiation communication that occur in the merariq tradition in the Sasak community of Genggelang village, North Lombok. Merariq is a traditional wedding tradition with a series of complex communication stages, involving a negotiation process between the family of the prospective bride and groom mediated by a pembayun (traditional spokesperson). Using a communication ethnographic approach, this study aims to uncover and analyze in depth the communication components, interaction patterns, and norms that govern the negotiation process in the merariq tradition. The research method used is qualitative with an ethnographic approach of communication. Data collection was carried out through participant observations, in-depth interviews with the participants, traditional leaders, and families involved in the merariq process, as well as documentation of various stages of negotiations. The results of the study show that the communication norms in merariq negotiations have a hierarchical structure and are bound by strict customary rules. Pembayun as a mediator must master the base alus (subtle language) and understand the social stratification of the Genggelang community to be able to carry out their role effectively. The negotiation process includes the stages of selabar (notification), the discussion of ajikrama (traditional values), the determination of pisuke (a gift for the bride's family), and the determination of the time of the wedding procession. Each stage has specific verbal and non-verbal communication norms, including the use of figurative language, sitting positions, gestures, and proper timing in conveying messages. The study also revealed that the success of negotiations is highly dependent on the ability of the participants to manage intercultural communication, given the differences in social and economic backgrounds between the two families. The communication strategies used include a persuasive approach, the use of cultural symbols, and the application of consensus deliberation principles that are deeply rooted in the Sasak tradition. Other findings show a transformation in the practice of negotiation communication, where some aspects have been adapted to the modern context while still maintaining the core values of the tradition
MERARIQ TRADITION: NEGOTIATION COMMUNICATION OBTAINING A WALI NIKAH IN NORTH LOMBOK Tamrin, Andi; Ridho, Ali; Sari, Afna Fitria; Ilaihi, Wahyu
Aqlam: Journal of Islam and Plurality Vol 9, No 1 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/ajip.v9i1.3102

Abstract

Abstract: Merariq tradition is a sacred tradition to obtain a wali nikah in marriage for the people of Genggelang, North Lombok, West Nusa Tenggara, Indonesian. In the process, it contains complicated negotiation communication between the two families of the prospective bride and groom. This research uses negotiation communication theory and the method applied is qualitative with a phenomenological approach. Data were obtained from interviews, observations, documentation and books and journals of national and international repute.  The formulation of the problems in this study are (1) why the Genggelang community conducts negotiation communication in the Merariq tradition; (2) how negotiation communication is carried out by the two families of the prospective bride to get a wali nikah. The result of the research is that in the implementation of the merariq tradition, a negotiation communication model is applied between the two families of the prospective bride and groom with the type of principled negotiation. Thus, the bargaining position of the two families of the bride and groom emphasizes the basis of kinship and togetherness. The use of integrative and distributive strategies to produce an agreement. Submission of ajikrama and pisuka as a sign that the bride and groom are getting married. However, the impact of compulsive negotiation communication causes ongoing conflict between the two families, this is contrary to the values of Islamic preaching. Keywords: Merariq, Tradition, Negotiation, CommunicationAbstrak: Tradisi Merariq adalah tradisi sakral untuk mendapatkan wali nikah dalam pernikahan bagi masyarakat Genggelang, Lombok Utara, Nusa Tenggara Barat, Indonesia. Dalam prosesnya, terdapat komunikasi negosiasi yang rumit antara kedua keluarga calon mempelai. Penelitian ini menggunakan teori komunikasi negosiasi dan metode yang digunakan adalah kualitatif dengan pendekatan fenomenologi. Data diperoleh dari hasil wawancara, observasi, dokumentasi dan buku-buku serta jurnal bereputasi nasional dan internasional.  Rumusan masalah dalam penelitian ini adalah (1) mengapa masyarakat Genggelang melakukan komunikasi negosiasi dalam tradisi Merariq; (2) bagaimana komunikasi negosiasi yang dilakukan oleh kedua keluarga calon mempelai untuk mendapatkan wali nikah. Hasil dari penelitian ini adalah bahwa dalam pelaksanaan tradisi merariq diterapkan model komunikasi negosiasi antara kedua keluarga calon mempelai dengan jenis negosiasi berprinsip. Dengan demikian, posisi tawar kedua keluarga calon mempelai lebih mengedepankan asas kekeluargaan dan kebersamaan. Penggunaan strategi integratif dan distributif untuk menghasilkan kesepakatan. Penyerahan ajikrama dan pisuka sebagai tanda bahwa kedua mempelai akan menikah. Namun, dampak dari komunikasi negosiasi yang bersifat kompulsif menyebabkan konflik yang berkelanjutan antara kedua keluarga, hal ini bertentangan dengan nilai-nilai dakwah Islam.Kata Kunci : Merariq, Tradisi, Negosisasi, Komunikasi
Co-Authors Ali Ridho Sari, Afna Fitria Wahyu Ilaihi