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All Journal AMMA : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Angel, Priskila
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Humanities Chemistry Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Other

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Edukasi Bahaya Investasi Ilegal Dan Pinjaman Online Ilegal Di Kecamatan Sangatta Kabupaten Kutai Timur Lufi Zulfikar, Akbar; Swandari, Selly; Gandhi Mahardika, Swadia; Angel, Priskila
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 10 : November (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The success of the implementation of socialization activities about online loans in Sangatta District, East Kutai Regency is due to supporting factors, including: 1. The great desire of the community to know and understand the material on the definition of personal data protection, personal data protection regulations; 2. There is support from leaders in Sangatta District, East Kutai Regency. In the implementation of this activity as a whole, it can reduce inhibiting factors, but these inhibiting factors also arise, including some participants who are not serious because they are not used to sitting for hours so that some shout and talk to each other with other participants, some enter and leave the room without permission.
Peranan Ekonomi Digital pada E-Commerce dalam Meningkatkan Pendapatan UMKM (Studi Kasus UMKM Fashion di Sangatta): Penelitian Swandari, Selly; Zulfikar, Akbar Lufi; Widayati, Nurfiza; Awaluddin, Muhammad; Angel, Priskila
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4822

Abstract

This study aims to analyze the role of digital economy in e-commerce in increasing the income of SMEs, particularly in the fashion sector, with a case study on fashion SMEs in Sangatta. Using a qualitative research method, data was collected through interviews with SME owners selling fashion products on the Shopee e-commerce platform. The results indicate that the implementation of e-commerce, especially through Shopee, has a positive impact on SME income. Most informants reported a significant increase in product sales after joining Shopee, with percentage increases ranging from 20% to 80%. This shows that e-commerce plays an important role in expanding the market for SMEs and boosting their income, in line with the advancement of digital technology that facilitates online buying and selling transactions. The study also highlights the importance of using Shopee features, such as free shipping and other promotions, in attracting consumer attention and driving increased sales.
Co-Authors Akbar Lufi Zulfikar Muhammad Awaluddin, Muhammad Selly Swandari Swadia Gandhi Mahardika Widayati, Nurfiza