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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS GEMBIRA (Pengabdian Kepada Masyarakat)
Rahmah , Mirhamida
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENDAMPINGAN OPTIMALISASI PENGEMBANGAN UMKM PIZZA UKHTI DI KEDIRI MELALUI PROMOSI DIGITAL, PEMBARUAN VISUAL PRODUK, DAN IMPLEMENTASI PEMBAYARAN QRIS UNTUK MENINGKATKAN DAYA SAING Fatmah, Dinda; Rahmah , Mirhamida; Purnama, Chamdan
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 06 (2024): DESEMBER 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia menunjukkan pertumbuhan yang positif, didukung oleh berbagai upaya pemerintah untuk mempercepat pemulihan ekonomi pasca-COVID-19. Program pengabdian masyarakat ini bertujuan untuk mendukung pengembangan UMKM, dengan fokus khusus pada membantu Pizza Ukhti di Kediri dalam mengatasi berbagai tantangan. Metode yang digunakan meliputi sosialisasi dan pelatihan, yang bertujuan untuk memperluas pengetahuan, wawasan, dan keterampilan baru bagi mitra. Tantangan utama yang ditemukan antara lain rendahnya kesadaran masyarakat Kediri tentang keberadaan Pizza Ukhti, kesulitan akses bagi pelanggan baru, tampilan foto produk yang kurang menarik di platform GrabFood dan Shopee Food, serta belum tersedianya opsi pembayaran non-tunai. Solusi yang diterapkan meliputi perluasan jangkauan promosi melalui media sosial seperti Instagram, Facebook, dan TikTok; pemasangan spanduk dan penanda arah; peningkatan kualitas foto produk di platform GrabFood dan Shopee Food; serta penggunaan metode pembayaran QRIS. Rekomendasi dari program ini menekankan pentingnya dukungan berkelanjutan untuk pemilik usaha agar dapat memanfaatkan media digital secara efektif, yang diharapkan dapat meningkatkan pangsa pasar dan daya saing Pizza Ukhti di Kediri.
Peran Job Satisfaction dalam mediasi hubungan Strategic Flexibility dan Strategic Innovation dengan Employee Performance Purnama, Chamdan; Rahmah , Mirhamida; Fatmah, Dinda; Hasani , Syaiful; Rahmah, Yusriyah; Rahmah, Zakiyah Zulfa; Mulyono, Sugeng; Anam, Chairul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22305

Abstract

Research aim: This study examines the relationships between strategic flexibility, behaviour innovation, Employee engagement, Job satisfaction, and employee Performance within SMES in the clothing sector in East Java. It also provides empirical evidence of causal interactions among these variables. Method: An explanatory approach was employed with a sample of 160 employees from SMES in Bangkalan, Sidoarjo, Tulungagung, and Mojokerto, selected via cluster sampling. Data were collected using a Likert-scale questionnaire and analysed using PLS-SEM with Smartpls 4. Research Finding: The findings show that strategic flexibility positively and significantly influences employee Performance and Job satisfaction. Behaviour innovation negatively impacts employee Performance but positively affects Job satisfaction. Employee engagement positively influences employee Performance but is not significant for Job satisfaction. Job satisfaction partially mediates the relationship between strategic flexibility and employee Performance and fully mediates the relationship between behaviour innovation and employee Performance. Theoretical contribution: This study challenges existing assumptions about the link between Employee engagement and Job satisfaction, expanding understanding in the context of SMES. Practical implication: The findings suggest that SME managers should enhance strategic flexibility and focus on Job satisfaction to improve employee Performance while carefully managing behaviour innovation. Research Limitations: This study has several limitations. First, the study was only conducted on MSMES in the clothing sector in East Java. Second, the data collection method used a Likert-scale questionnaire. Third, the quantitative approach with PLS-SEM provides an understanding of causal relationships but does not explore other factors that may play a role.
Co-Authors Chairul Anam, Chairul Chamdan Purnama Fatmah, Dinda Hasani , Syaiful Rahmah, Yusriyah Rahmah, Zakiyah Zulfa Sugeng Mulyono