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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JMK Jurnal Manajemen dan Kewirausahaan
Winata, Debora Gracilia
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Humanities Economics, Econometrics & Finance Social Sciences

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Meningkatkan Literasi Keuangan Mahasiswa melalui Workshop Investasi: Studi Kasus SMAK St. Agnes Surabaya Indudewi, Yuanita Ratna; Soetedja, Venny; Kirana, Natasya Sharla; Sulistio, Jeremy; Winata, Debora Gracilia
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.4898

Abstract

Di era modern ini, akses informasi semakin mudah, termasuk mengenai investasi yang kini menjadi topik hangat di kalangan anak muda. Menyadari pentingnya literasi keuangan, Universitas Ciputra Surabaya mengadakan workshop pengabdian masyarakat untuk murid-murid SMAK St. Agnes Surabaya. Workshop ini bertujuan memberikan pemahaman dasar tentang investasi, risiko, dan analisis produk investasi. Workshop yang dibawakan oleh pembicara tersertifikasi dari Universitas Ciputra Surabaya tersebut mencakup teori dan praktik, termasuk simulasi penggunaan platform investasi. Hasilnya, murid-murid menunjukkan peningkatan pemahaman dan antusiasme tinggi dalam mempelajari konsep investasi. Workshop ini diharapkan mampu meningkatkan literasi keuangan dan membantu murid-murid mengambil keputusan finansial yang bijaksana di masa depan. 
A Modified TAM for Gen Z Investors: Integrating Financial Literacy as a Mediator Winata, Debora Gracilia; Dewi, Yuli Kartika
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 2 (2026): May
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i2.8273

Abstract

This study investigates the determinants affecting the adoption of the Ajaib investment application among Generation Z in Java, employing an adapted Technology Acceptance Model (TAM) that incorporates financial literacy as a mediating variable. The research employs a quantitative methodology with purposive sample of 138 active users and analyzes the data using Partial Least Squares (PLS), revealing that Perceived Ease of Use and Perceived Usefulness significantly improve Financial Literacy. Moreover, Financial Literacy significantly influences both Attitude Toward Using and Behavioral Intention to Utilize the application. The research confirms the mediation function of Financial Literacy, connecting technical variables with user attitudes and intents. The results support the improvement of the TAM model by emphasizing the significance of financial literacy in the adoption of digital investing platforms. It underscores the necessity for application developers and policymakers to enhance usability and financial literacy to boost user engagement, pinpointing Perceived Usefulness, Perceived Ease of Use, and Financial Literacy as critical factors influencing Generation Z's adoption of digital investment tools.
Co-Authors Indudewi, Febe Yuanita Ratna Kirana, Natasya Sharla Soetedja, Venny Sulistio, Jeremy Yuli Kartika Dewi