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All Journal Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Journal of Economics and Management Scienties
Kirana, Natasya Sharla
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Meningkatkan Literasi Keuangan Mahasiswa melalui Workshop Investasi: Studi Kasus SMAK St. Agnes Surabaya Indudewi, Yuanita Ratna; Soetedja, Venny; Kirana, Natasya Sharla; Sulistio, Jeremy; Winata, Debora Gracilia
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.4898

Abstract

Di era modern ini, akses informasi semakin mudah, termasuk mengenai investasi yang kini menjadi topik hangat di kalangan anak muda. Menyadari pentingnya literasi keuangan, Universitas Ciputra Surabaya mengadakan workshop pengabdian masyarakat untuk murid-murid SMAK St. Agnes Surabaya. Workshop ini bertujuan memberikan pemahaman dasar tentang investasi, risiko, dan analisis produk investasi. Workshop yang dibawakan oleh pembicara tersertifikasi dari Universitas Ciputra Surabaya tersebut mencakup teori dan praktik, termasuk simulasi penggunaan platform investasi. Hasilnya, murid-murid menunjukkan peningkatan pemahaman dan antusiasme tinggi dalam mempelajari konsep investasi. Workshop ini diharapkan mampu meningkatkan literasi keuangan dan membantu murid-murid mengambil keputusan finansial yang bijaksana di masa depan. 
Achieving E-Satisfaction in E-Commerce: The Relationship of TAM Factor on Purchase Intention Kirana, Natasya Sharla; Sutrisno, Timotius FCW; Andrina, Anak Agung Ayu Puty
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.278

Abstract

This study aims to comprehensively examine the influence of factors in the Technology Acceptance Model (TAM) framework, namely ease of use, security, and privacy concerns on e-satisfaction, as well as the mediating role of e-satisfaction on the repurchase intention of Shopee users. The method used is quantitative research with a survey approach to 414 Ciputra University Surabaya students who have actively used the Shopee platform in the past month. Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results showed that ease of use and privacy concern had a significant effect on e-satisfaction, while security had no significant effect on either e-satisfaction or repurchase intention. Meanwhile, e-satisfaction proved to be the main predictor of repurchase intention, as well as an effective mediator in the relationship between ease of use and repurchase intention. These findings indicate a shift in e-commerce consumer preferences that no longer consider security as a value-add, but rather as a basic need that is already expected to be available. Instead, ease of use and privacy transparency are the main determinants in creating customer satisfaction and loyalty. Therefore, for e-commerce players like Shopee, customer retention strategies should focus on optimizing an intuitive user experience as well as a clear and easily accessible privacy policy. This research also extends the TAM framework by showing that privacy factors, while not directly influencing repurchase intentions, have an important role in creating e-satisfaction that impacts the long-term loyalty of digital customers.
Co-Authors Andrina, Anak Agung Ayu Puty Indudewi, Febe Yuanita Ratna Soetedja, Venny Sulistio, Jeremy Sutrisno, Timotius FCW Winata, Debora Gracilia