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All Journal SEIKO : Journal of Management & Business Jurnal Ilmiah Edunomika (JIE)
Bustami, Tiradewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penerapan Teknologi Informasi dalam Manajemen Operasional Analisis Implementasi di PT. Unilever Tbk Bustami, Tiradewi; Alam, Syamsu; Arifin, Arifin
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6673

Abstract

Penerapan teknologi informasi (TI) telah menjadi elemen kunci dalam meningkatkan efisiensi dan efektivitas manajemen operasional di berbagai industri. Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam manajemen operasional, dengan fokus pada PT. Unilever Tbk sebagai studi kasus. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui wawancara dengan manajer dan staf terkait, serta analisis dokumen terkait implementasi TI. Hasil penelitian menunjukkan bahwa PT. Unilever Tbk telah mengadopsi berbagai teknologi informasi dalam berbagai aspek manajemen operasional, termasuk dalam proses produksi, rantai pasokan, manajemen persediaan, dan pengelolaan kualitas. Implementasi TI ini telah membawa berbagai manfaat, termasuk peningkatan efisiensi proses, pengurangan biaya operasional, peningkatan kualitas produk, dan peningkatan respons terhadap perubahan pasar, Namun, tantangan yang dihadapi dalam implementasi TI di PT. Unilever Tbk termasuk keterbatasan sumber daya manusia yang terampil, integrasi sistem yang kompleks, dan tantangan keamanan data. Oleh karena itu, peningkatan investasi dalam pelatihan SDM dan infrastruktur TI, serta kebijakan keamanan yang kuat, dianggap penting untuk mendukung keberhasilan implementasi teknologi informasi dalam manajemen operasional. Penelitian ini memberikan pemahaman yang lebih dalam tentang peran teknologi informasi dalam meningkatkan kinerja manajemen operasional di perusahaan manufaktur besar seperti PT. Unilever Tbk, serta implikasi praktis untuk manajemen dan kebijakan perusahaan di masa depan Keywords: Economic, Industry, Manajemen Operasional, Efisiensi, Implementasi
PENGARUH PEMASARAN MEDIA SOSIAL MELALUI SELEBGRAM MEMPENGARUHI PERTUMBUHAN UMKM DI KOTA MAKASSAR Bustami, Tiradewi; Ramlawati, Ramlawati; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15541

Abstract

This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.
PENGARUH PEMASARAN MEDIA SOSIAL MELALUI SELEBGRAM MEMPENGARUHI PERTUMBUHAN UMKM DI KOTA MAKASSAR Bustami, Tiradewi; Ramlawati, Ramlawati; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15541

Abstract

This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.
Co-Authors Arifin Arifin Imaduddin, Imaduddin Ramlawati Ramlawati SYAMSU ALAM