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All Journal SEIKO : Journal of Management & Business
Pane, Maria Tio Kasih Sitorus
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Social Sciences

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Pengaruh Fasilitas, Tata Ruang dan Kompetensi Pegawai Terhadap Kualitas Pelayanan pada Optik Crystal Medan Pane, Maria Tio Kasih Sitorus; Lubis, Desy Irana Dewi
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.7245

Abstract

This research aims to explore the influence of facilities, spatial arrangement, and employee competence on service quality at Optik Crystal Medan. Employing a quantitative approach with a sample of 42 customers, data were collected through a Likert-scale questionnaire survey. Multiple linear regression analysis results indicate that facilities, spatial arrangement, and employee competence significantly affect customers' perceptions of service quality. This study provides valuable insights for optician management to enhance infrastructure, spatial design, and employee development to improve customer satisfaction and company competitiveness in the optical industry.
Co-Authors Desy Irana Dewi Lubis, Desy Irana Dewi