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All Journal International Journal Administration, Business & Organization
Abbasi, Rashid Shabir
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Impact of Digitalization on Manufacturing Firms’ Competitiveness, Environmental Sustainability, and Social Inclusiveness Abbasi, Rashid Shabir; Saboor, Abdul; Azhar, Auns; Khan, Sajid
International Journal Administration, Business & Organization Vol 5 No 5 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.427

Abstract

Manufacturing is a crucial driver of economic growth, contributing approximately 17% to global GDP. This research investigates the impact of digitalization on manufacturing firms' competitiveness, environmental sustainability, and social inclusiveness, using Canon Inc.’s operations globally as a case study. Existing literature underscores the transformative potential of digital economics in the manufacturing industry; however, a comprehensive exploration of its impact on sustainability remains to be explored in detail. Employing a mixed-methods approach and Systems Theory as a theoretical framework, data was gathered from Canon's sustainability reports, financial statements, and online sources, focusing on the years 1997 to 2018. The study analyzes the implementation of digital technologies and their effects on profitability and sustainability outcomes. The research results indicate positive results with sustainable firms able to beat the competition in the long-run, as demonstrated by Canon’s revenue of approximately $36 billion in 2018 alongside significant reductions in CO2 emissions by 435,000 tonnes and a reduction in raw material usage by 314,000 tonnes. Additionally, Canon’s social initiatives, such as the Miraisha Programme, underscore its commitment to inclusivity. This study highlights the multifaceted benefits of integrating digital technologies in manufacturing, offering insights for firms aiming to balance profitability with sustainability.
Promotion Strategies for Social Marketing for Utilization in the Creation of Health Promotion Awareness Programs: Case Study of Nottinghamshire, United Kingdom Saboor, Abdul; Taj, Imtiaz; Abbasi, Rashid Shabir; Rehman, Abdul
International Journal Administration, Business & Organization Vol 5 No 5 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.434

Abstract

The worksite health promotion program addresses empirical research to bring decreased healthcare cost of the organization and improve overall flexibility of employees in following a healthy lifestyle. Thus, the interventions have to be planned and marketed in such a way that the detrimental impact generated because of an unfit labor force can be avoided. This study seeks to find out to what extent program coordinators will consider the social marketing promotional strategies in organizations in Nottinghamshire, United Kingdom. The data is collected from the 60 program controllers using the structured study. These findings thus showed that at least one of the four social media marketing techniques used (publicity, sales promotion, public relations, and advertising) was used by these program coordinators. Further, it is found that most of those coordinators of the program were not given training with social media marketing promotional strategies. However, usage of promotional strategy in the two different types of business has no noticeable gap. The result has though therefore suggested that facilitated training program to the program coordinators is necessary so that meaningful results can be achieved.
Co-Authors Abdul Saboor Azhar, Auns Rehman, Abdul Sajid Khan, Sajid Taj, Imtiaz