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Promotion Strategies for Social Marketing for Utilization in the Creation of Health Promotion Awareness Programs: Case Study of Nottinghamshire, United Kingdom Saboor, Abdul; Taj, Imtiaz; Abbasi, Rashid Shabir; Rehman, Abdul
International Journal Administration, Business & Organization Vol 5 No 5 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.434

Abstract

The worksite health promotion program addresses empirical research to bring decreased healthcare cost of the organization and improve overall flexibility of employees in following a healthy lifestyle. Thus, the interventions have to be planned and marketed in such a way that the detrimental impact generated because of an unfit labor force can be avoided. This study seeks to find out to what extent program coordinators will consider the social marketing promotional strategies in organizations in Nottinghamshire, United Kingdom. The data is collected from the 60 program controllers using the structured study. These findings thus showed that at least one of the four social media marketing techniques used (publicity, sales promotion, public relations, and advertising) was used by these program coordinators. Further, it is found that most of those coordinators of the program were not given training with social media marketing promotional strategies. However, usage of promotional strategy in the two different types of business has no noticeable gap. The result has though therefore suggested that facilitated training program to the program coordinators is necessary so that meaningful results can be achieved.
Analyzing Delivery Area/Zone Tagging Techniques Within Fulfillment Centres For Last Mile Delivery Orders Younus, Muhammad; Nurmandi, Achmad; Suswanta, Suswanta; Rehman, Abdul
Journal of World Science Vol. 2 No. 7 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i7.340

Abstract

Last-mile delivery in e-commerce logistics is crucial and difficult, affecting consumer happiness and operational efficiency. Fulfillment centers use delivery area/zone marking to ease this operation. This study examines fulfillment center methods for optimizing last-mile delivery orders. This research first examines delivery area/zone labeling methods. These methods break geographical regions into smaller manageable parts for resource allocation and route optimization. Grid-based zoning, distance-based tagging, and contemporary machine learning methods for dynamic and adaptive zone identification will be investigated. The study then examines delivery area tagging implementation factors. Zone tagging success depends on population density, order frequency, traffic patterns, and delivery time windows. Emission regulations and sustainability targets will also be examined. Delivery area/zone tagging technology and tools are also examined. GPS tracking, GIS mapping, and real-time data analytics enable effective monitoring and modifications. IoT devices and predictive analytics will also be assessed for their impact on delivery performance. This study concludes with the benefits and drawbacks of delivery area/zone labeling. Delivery time, operational expenses, and customer experience improve. Fulfillment focuses face data privacy, algorithmic biases, and system scalability issues. In conclusion, this study examines fulfillment center delivery area/zone labeling for last-mile delivery orders. E-commerce and logistics stakeholders may maximize last-mile delivery by knowing the different methods, technology, and factors affecting them.
A Relative Analysis of Gardens of Pakistan and UK Sabir, Talha; Ashraf, Saira; Younis, Muhammad Waqar; Shahzadi, Huma; Rehman, Abdul
Jurnal Locus Penelitian dan Pengabdian Vol. 3 No. 10 (2024): Jurnal Locus Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v3i10.3223

Abstract

Parks play an important role in improving people's quality of life, especially amidst rapid urbanization. This research aims to explore how differences in park design and management affect people's use and perceptions in both countries. The approaches used in this research are qualitative and quantitative. Data were collected through literature review, field observations, and interviews with relevant parties, such as park managers and visitors. The findings show that parks in Pakistan have great cultural significance, often used for social gatherings and recreation, with examples of historical parks such as Shalimar. On the other hand, gardens in the UK offer a diverse range of styles and functions, from formal gardens to natural landscapes, serving as an educational resource for botanical lovers. This analysis provides insights into the unique characteristics of parks in both countries and provides recommendations for park planning and management in Pakistan, taking into account best practices from the UK.
Impact of Breakfast Skipping and Choices on The Nutrient Intake and BMI of University Hostel Students of Lahore Zulfiqar, Maryam; Shahbaz, Hafiz Muhammad; Ikram, Iqra; Ahmed, Waqas; Rehman, Abdul
Indonesian Food and Nutrition Progress Vol 21, No 1 (2024)
Publisher : Indonesian Association of Food Technologists

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ifnp.87482

Abstract

This longitudinal study aimed to investigate the food choices of university hostel students and explore the relationship between breakfast skipping, food choices, nutrient intake, and BMI. Data were collected from students residing in university hostels over a three-month period, with monthly assessments. The study included 306 students divided into breakfastskippers and breakfast-eaters (control group), each comprising 153 students. Further categorization was performed among the breakfast eaters. A valid assessment questionnaire was used, encompassing social demographic characteristics, anthropometric measures, lifestyle assessment, dietary assessment through 24-hour dietary recall, and food composition table analysis. Among breakfast skippers, 15% were classified as obese and 13.7% as overweight, which was higher compared to other groups. Among the non-cereal-based breakfast eaters, 14.4% were obese, and 21% were overweight. The cereal-based breakfast eaters had the lowest rates of obesity and overweight, with 6.4% falling into each category. Significant differences were observed in calorie consumption and the intake of micronutrients across different breakfast categories. This study provided strong evidence linking breakfast skipping to a higher BMI (26.2 vs 24.1) and age-related patterns, with more breakfast skippers among younger individuals. Non-cereal-based breakfasts had a superior nutrient intake, while breakfast skippers had more screen time and insufficient sleep. Emotional states as triggers for binge eating were reported