Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Sistem Informasi, Akuntansi dan Manajemen
Aprilia, Tiffany
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Penerapan Manajemen Strategi Pada PT. Bank BTPN Tbk Dalam Meningkatkan Loyalitas Nasabah Aprilia, Tiffany
Jurnal Sistem Informasi, Akuntansi dan Manajemen Vol. 4 No. 3 (2024): SINTAMA: Jurnal Sistem Informasi, Akuntansi dan Manajemen (Sept 2024)
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54951/sintama.v4i3.720

Abstract

This study analyzes the implementation of strategic management at PT Bank BTPN Tbk in enhancing customer loyalty. The intense competition in the banking sector demands strong innovation and strategies to retain and attract customers. This study uses SWOT analysis to assess the bank's strengths and opportunities, focusing on digital transformation, especially through the Jenius platform. The data used comes from Bank BTPN’s annual reports over the last five years (2018-2023). The results indicate that digital innovation, operational efficiency improvement, and risk management are key factors in maintaining customer loyalty. Each implemented strategy, such as enhancing digital services during the pandemic, successfully increased customer loyalty significantly.
Co-Authors