Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Public Health Science (IJPHS)
Hazerika, Nisrina
Unknown Affiliation
Health Professions

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinat factors influenced consumer’s decision: a study in a regional public hospital Ruliyandari, Rochana; Hazerika, Nisrina
International Journal of Public Health Science (IJPHS) Vol 12, No 3: September 2023
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijphs.v12i3.22813

Abstract

Nowadays, there are lots of hospitals both managed by the private and public sectors. It is a fact that patients have an excellent opportunity to choose the hospital they want to be treated in, which will lead to higher competition between hospitals. Hospitals must be ready to compete with public and private hospitals. The strategy is carried out as well as possible for the success of the services offered by the hospital. One that can be done is using the 7Ps marketing mix theory (product, price, place, promotion, people, physical evidence, and process), which aims to increase the number of visits to the hospital. This research is quantitative research, descriptive-analytic with a cross-sectional approach. The sample size in this study was 110 people, chosen from outpatients in the studied hospital. The sampling technique in this study used purposive sampling with criteria determined by the researcher. The analysis used in this study is multivariate analysis. In this study, it was found that all variables influence consumer decision-making. However, from the seven variables that have been tested, three variables greatly influence consumer decisions partially in using services in the studied hospital. These variables are promotion, process, and physical evidence.
Co-Authors Ruliyandari, Rochana