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All Journal JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY PENG: Jurnal Ekonomi dan Manajemen Indonesia Economic Journal
Chairunnisa, Cut
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kemudahan dan Harga Produk Online di Shopee Terhadap Perubahan Gaya Hidup Konsumtif Mahasiswa Universitas Teuku Umar Fadhillah, Risa; Chairunnisa, Cut; Marwan; Abdul Manan, Afni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gyez5z53

Abstract

This study analyzes the effect of ease of use and product prices in the Shopee application on the consumer behavior of students of the Faculty of Economics, Teuku Umar University. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that neither ease of use (X1) nor product price (X2) had a significant effect on consumer behavior (Y), with significance values ​​of 0.419 and 0.283, respectively (p> 0.05). The coefficient of determination (R Square) shows that only 5.8% of the variation in consumer behavior can be explained by these two variables, while the rest is influenced by other factors.
Pemanfaatan Kedelai Sebagai Bahan lokal menjadi Tempe di Desa Ketapang Indah, Singkil Utara Syafiq, M Rizki; Elyanda, Boy; Marnisa, Sella; Aula, Sri Ruhama; Fadhillah, Risa; Chairunnisa, Cut; Aminah, Siti; Nasution, Aswin; Farisi, Nurcholis Al
Jurnal Pengabdian Agro and Marine Industry Vol 5, No 1 (2025): JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v5i1.10500

Abstract

Ketapang Indah village is located in North Singkil sub-district, Aceh Singkil district.  Due to its position close to the coast, influenced by sea breezes and weather conditions that tend to be humid. The main focus of this occation is the utilization of local materials in the form of processing food ingredients into tempeh. Tempeh is a fermented soybean product that is a source of high-quality vegetable protein and has various health benefits. This service aims to explore the utilization of local materials in making tempe, including a basic understanding of tempe. The process of making tempeh involves several stages, from soaking, cooking, inoculation with yeast, to fermentation. This service also discusses the importance of counseling the community on how to make tempeh and its benefits to increase product diversity and support the local economy. The service method used in this activity is a combination of counseling (lecture) with hands-on practice.
Pengaruh Influencer Review Dan Trend Terhadap Purchasing Kosmetik Online Shop Pada Gen Z Di Aceh Barat Chairunnisa, Cut
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bqdsk592

Abstract

This study aims to analyze the influence of Influencer Reviews and Trends on the purchasing of cosmetic products in online shops among social media users, particularly students of Teuku Umar University. The background of this research is the increasing phenomenon of online cosmetic purchases driven by the widespread presence of influencer review content and viral trends on platforms such as TikTok, Instagram, and YouTube. The research method used is quantitative with a survey approach. The sample consisted of 100 respondents selected using purposive sampling with the criteria of having seen influencer reviews and having purchased cosmetic products through a marketplace. Data analysis included descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test with the assistance of the Statistical Package for the Social Sciences (SPSS) version 25. The results of the t-test (partial) show that Influencer Review (X1) has a positive and significant effect on Purchasing, indicating that the credibility, attractiveness, and expertise of influencers can increase interest and purchasing decisions for cosmetic products online. The Trend variable (X2) also has a positive and significant effect on Purchasing, suggesting that viral content, challenges, popular hashtags, and social media exposure can trigger purchases. Furthermore, the results of the F-test (simultaneous) indicate that both independent variables have a significant combined effect on Purchasing with a significance value < 0.05. The Adjusted R² value of 0.349 indicates that 34.9% of the variation in Purchasing can be explained by Influencer Reviews and Trends, while the remaining 65.1% is influenced by other factors outside this study. This research concludes that Influencer Reviews and Trends are dominant factors in shaping online cosmetic purchasing decisions. Therefore, business actors are advised to collaborate with credible influencers and leverage viral trends to enhance consumer attention, trust, and purchase intention on digital platforms.
Co-Authors Abdul Manan, Afni Aswin Nasution Aula, Sri Ruhama Elyanda, Boy Fadhillah, Risa Farisi, Nurcholis Al Marnisa, Sella Marwan Siti Aminah Syafiq, M Rizki