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All Journal PENG: Jurnal Ekonomi dan Manajemen
Abdul Manan, Afni
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Economics, Econometrics & Finance

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Kesejahteraan Karyawan  pada PT. Karya Tanah Subur dalam Mendapatkan Keselamatan dan Kenyamanan dalam Bekerja Ola, Cut; Nisrina, Dhia; Abdul Manan, Afni; Morisna, Titin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7d1bma11

Abstract

The purpose of this research is to find out how a company innovates in carrying out its obligations to guarantee the safety of employees and employees' families to be more prosperous, so that employees and companies provide mutual feedback/reciprocal relationships between workers and the company. This case study was carried out at PT. Karya Tanah Subur Padang Sikabu. This research was conducted by interviewing staff in the Human Resource Development (HRD) section of PT. Padang Sikabu Fertile Land Works. This analysis was carried out in order to find out how the company PT. Karya Tanah Subur is taking steps to improve the welfare of the employees who work at this agency. The results from the researchers found that the company's innovation and concern for its employees was very good
Pengaruh Kemudahan dan Harga Produk Online di Shopee Terhadap Perubahan Gaya Hidup Konsumtif Mahasiswa Universitas Teuku Umar Fadhillah, Risa; Chairunnisa, Cut; Marwan; Abdul Manan, Afni
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gyez5z53

Abstract

This study analyzes the effect of ease of use and product prices in the Shopee application on the consumer behavior of students of the Faculty of Economics, Teuku Umar University. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that neither ease of use (X1) nor product price (X2) had a significant effect on consumer behavior (Y), with significance values ​​of 0.419 and 0.283, respectively (p> 0.05). The coefficient of determination (R Square) shows that only 5.8% of the variation in consumer behavior can be explained by these two variables, while the rest is influenced by other factors.
Strategi Konten Marketing Influencer melalui Tiktok Affiliate pada Program Instragam Asmaul Husna, Nova; Abdul Manan, Afni; Mala, Intan; Rahma Niza, Nopita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/5q049x55

Abstract

Dari tahun 2018 hingga 2021, pertumbuhan media sosial di Indonesia tumbuh secara dramatis, dan munculnya beberapa model e-commerce menyebabkan persaingan di antara pasar-pasar di Indonesia. Salah satu platform media sosial terbesar untuk mengintegrasikan teknologi mutakhir untuk perdagangan online adalah TikTok. Program paling terkenal yang ditawarkan oleh Tiktok adalah program afiliasi Tiktok, yang memungkinkan Adanya pendekatan pemasaran konten influencer. Tujuan dari penelitian ini adalah untuk mengetahui pendekatan pemasaran konten yang digunakan oleh influencer yang menggunakan program afiliasi Tiktok Instagram. Wawancara mendalam, observasi, dan pencatatan dengan menyertakan informan sebagai sumber informasi merupakan beberapa metode pengumpulan data yang digunakan dalam penelitian kualitatif dengan metodologi content analytic ini. Hasil penelitian ini diharapkan dapat bermanfaat.  
Co-Authors Asmaul Husna, Nova Chairunnisa, Cut Fadhillah, Risa Mala, Intan Marwan Morisna, Titin Nisrina, Dhia Ola, Cut Rahma Niza, Nopita