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All Journal PENG: Jurnal Ekonomi dan Manajemen
Yulia, Safina
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Economics, Econometrics & Finance

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Dampak Pemutusan Hubungan Kerja Karyawan (PHK) pada PT. Mopoli Raya (Baro Paya Panton Reu) Nurhasanah, Nurhasanah; Manan, Afni Abdul; Yulia, Safina; Fazriah, Cut Yasya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y32jqh07

Abstract

PT.Mopoli Raya merupakan suatu perusahaan industri dibidang pengelolaan kelapa sawit, PT. Mopoli Raya memiliki pabrik pengolahan Crued Plam Oil (CPO) dan Inti Kelapa Sawit (IKS). PT. Mopoli Raya Baro Paya juga mempunyai kebun sendiri untuk menghasilkan industrinya sendiri, selain daripada itu PT.Mopoli Raya Baro Paya juga menerima sawit dari luar perusahaan untuk di olah oleh pabrik perusahaannya. Metode yang penulis gunakan dalam mengumpulkan data adalah Metode wawancara, observasi, dan juga studi perpustakaan. Analisis data pada PT. Mopoli Raya yang penulis gunakan adalah metode kualitatif. Hasil penelitian menyatakan PT. Mapoli Raya (Baro Paya Panton Reu) beberapa waktu yang lalu memang sering terjadi permasalahan yang melibatkan Pemutusan Hubungan Kerja (PHK) terhadap karyawan. Pemutusan Hubungan Kerja (PHK) karyawan bisa menjadi keadaan yang sulit dan menimbulkan rasa emosional bagi seluruh  pihak yang terlibat.
Analisis Manajemen Strategi dan Pengembangan Olshop Siti Munira dengan Pendekatan Ansoff Matrix Yulia, Safina
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/d3ebb368

Abstract

This study aims to analyze the management strategy applied to Olshop Siti Munira using the Ansoff Matrix approach. In facing increasingly tight competition in the e-commerce market, it is important for olshop businesses to formulate strategies that can strengthen their position in the existing market and identify opportunities for sustainable growth. This study uses a qualitative descriptive approach by collecting primary data in the form of interviews and observations of managers and observations of Olshop Siti Munira's business performance in the last few months. The results of the study indicate that Olshop Siti Munira is currently in the Market Penetration quadrant in the Ansoff Matrix, which focuses on increasing market share with existing products. Despite fluctuations in monthly turnover, the company managed to maintain stable income by increasing promotions and maintaining product quality. This study also identified that in order to continue to grow, Olshop Siti Munira needs to consider product development and market development strategies, such as introducing new products and expanding reach to new areas. Overall, the application of the Ansoff Matrix theory helps Olshop Siti Munira to formulate more structured strategic steps to increase competitiveness and ensure sustainable business growth. Therefore, this study contributes to the understanding of effective business strategies in managing online shops in a very dynamic market.
Co-Authors Fazriah, Cut Yasya Manan, Afni Abdul Nurhasanah Nurhasanah