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All Journal Golden Ratio of Marketing and Applied Psychology of Business PENG: Jurnal Ekonomi dan Manajemen
Bima Prasetya, Miftaqul
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Economics, Econometrics & Finance

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Pengaruh Keamanan dan Kepercayaan Terhadap Keputusan Pembelian pada E-Commerce Shopee di Surabaya Bima Prasetya, Miftaqul; Nur Achmad, Andrean; Rachma Kamila, Edita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rj4b7x18

Abstract

This study aims to determine the influence of security and trust on purchase decisions on Shopee e-commerce in students in the Surabaya area and in the Sidoarjo area. The analysis technique used is a quantitative method using SPSS version 25.0. The sampling technique in this study is a purposive sampling technique. This study uses descriptive statistical analysis and multiple linear regression. The sample in this study was 95 respondents consisting of students from two private universities in Surabaya and in Sidoarjo. The results of this study show that security and trust have a positive and significant effect on purchase decisions on Shopee e-commerce for students in Surabaya and in Sidoarjo either partially or individually and simultaneously or together.
Analysis of the Dynamic Capabilities of Sidoarjo SME in Improving the Performance of Sustainable Innovation Bima Prasetya, Miftaqul; Muzdalifah , Laily; Novie , Muhafidhah; Sholikhah , Afifatus
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1243

Abstract

This study analyzes the role of four dimensions of dynamic capabilities: Perceptual Ability, Analytical Competence, Unification Expertise, and Harmonization Capacity in encouraging Sustainable Innovation Performance in SMEs in Sidoarjo Regency. A quantitative approach with a sample of 121 SMEs showed that Harmonization Capacity had a positive and substantial influence on sustainable innovation performance. In contrast, Analytical Competence and Coordination Capacity showed a significant positive effect. In contrast, Integration Capabilities did not show a significant influence. These findings underscore the importance of the learning process and strategic coordination in increasing the sustainable innovation capacity of Sidoarjo SMEs, with practical implications for the development of supporting policies and strengthening the managerial capabilities of local SMEs.
Co-Authors Muzdalifah , Laily Novie , Muhafidhah Nur Achmad, Andrean Rachma Kamila, Edita Sholikhah , Afifatus