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All Journal Riwayat: Educational Journal of History and Humanities PENG: Jurnal Ekonomi dan Manajemen
Rachma Kamila, Edita
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Keamanan dan Kepercayaan Terhadap Keputusan Pembelian pada E-Commerce Shopee di Surabaya Bima Prasetya, Miftaqul; Nur Achmad, Andrean; Rachma Kamila, Edita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/rj4b7x18

Abstract

This study aims to determine the influence of security and trust on purchase decisions on Shopee e-commerce in students in the Surabaya area and in the Sidoarjo area. The analysis technique used is a quantitative method using SPSS version 25.0. The sampling technique in this study is a purposive sampling technique. This study uses descriptive statistical analysis and multiple linear regression. The sample in this study was 95 respondents consisting of students from two private universities in Surabaya and in Sidoarjo. The results of this study show that security and trust have a positive and significant effect on purchase decisions on Shopee e-commerce for students in Surabaya and in Sidoarjo either partially or individually and simultaneously or together.
Pengaruh Cita Rasa dan Kualitas Layanan terhadap Loyalitas Pelanggan Mie Gacoan Sidoarjo di Platform Gofood melalui Kepuasan Pelanggan Sebagai Variabel Mediasi Isnaini, Faizatul; Novie, Muhafidhah; Rizkita Boyas, Jeziano; Rachma Kamila, Edita
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April, Culture and Identity
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.44707

Abstract

This research aims to analyze the influence of taste and service quality on Mie Gacoan customer loyalty in Sidoarjo with customer satisfaction as a mediating variable on the GoFood platform. The quantitative method was used with a purposive sampling technique, involving 190 respondents who were regular customers. Data collection was carried out through questionnaires and analyzed using SmartPLS 3.0. The research results show that taste and service quality have a significant influence on customer loyalty. The better the taste and quality of the service provided, the higher the customer satisfaction which ultimately increases customer loyalty. Customer satisfaction is proven to mediate the relationship between these two variables and customer loyalty. This research emphasizes the importance of maintaining consistent taste quality and improving service quality to increase customer satisfaction, which ultimately contributes to customer loyalty. Culinary business owners, especially those in online delivery services, need to better maintain and increase customer loyalty.
Co-Authors Bima Prasetya, Miftaqul Isnaini, Faizatul Muhafidhah Novie Nur Achmad, Andrean Rizkita Boyas, Jeziano