Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Gulo, Helena Haltini
Unknown Affiliation
Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Beauty Vlogger Endorsements on Purchase Interest (Survey of Wardah Cosmetics Enthusiasts Who Are Influenced by Tasya Farasya's Vlog Video in East Semper Village, North Jakarta Gulo, Helena Haltini; Sahab, Nur Dina; Irawan, 3Pristanto Ria
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7297

Abstract

This research examines the influence endorsement of beauty vloggers on interest in purchasing Wardah cosmetics, with a focus on fans who were influenced by Tasya Farasya's vlog video in Semper Timur Subdistrict, North Jakarta. The main aim of the research is to analyze the extent to which content created by beauty vloggers influences consumer purchasing decisions in the cosmetics industry. The research method used was a survey, with respondents selected from Wardah cosmetics fans who watched Tasya Farasya's vlog video. Data was collected through questionnaires and analyzed using a purposive sampling method with 30 respondents. The research results show that there is a positive correlation between endorsement beauty vlogger and interest in purchasing Wardah cosmetics. Factors such as vlogger credibility, content quality, and relevance of the product reviewed were found to play a significant role in influencing consumer purchasing decisions. This research provides valuable insights for the cosmetics and digital marketing industry, especially in utilizing the influence of beauty vloggers as an effective marketing strategy.
Co-Authors Irawan, 3Pristanto Ria Sahab, Nur Dina