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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Hastuti, Siti Sri Wahyu
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Komodo National Park Destination Marketing Strategy In Increasing Tourist Visit Numbers Hastuti, Siti Sri Wahyu; Rahmi, siti Atika; Eikman, Alfian; Selva, Selva
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 3 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i3.6961

Abstract

Marketing strategy is an important aspect in increasing the number of tourist visits. In this research, the marketing strategy is carried out by the Komodo National Park, namely a conservation area. Marketing strategies, namely promotional strategies, are very important for visitors who visit Komodo National Park. The research method is qualitative research using primary and secondary data. The results of the research are marketing strategies seen from promotional strategies to increase the number of visitors visiting Komodo National Park.
Co-Authors Eikman, Alfian Rahmi, Siti Atika Selva, Selva