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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Sukarya, Sumiati
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Perceived Quality and Perceived Risk on Online Purchase Intention in E-Commerce (Case Study of Pt Shopee Indonesia) Sukarya, Sumiati; Kristanto, Yudi; Army, Widya Lelisa
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7329

Abstract

This research aims to determine the effect of quality and perceived risk to online purchase intention on e-commerce (pt shopee indonesia case study). This research method uses quantitative data collection methods with questionnaires, the sample in this research consists of 100 shop customers. by using a probability sample, the data analysis used is correlation regression, so it is clear how big the influence is perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) results of research that examines the influence perceived of quality and perceived of risk to online purchase intention on e-commerce (pt shopee indonesia case study) significant effect amounting to 58.8% variation online purchase intention can be explained by variation perceived of quality and perceived of risk, the remaining 41.2% is determined by other outside factors perceived of quality and perceived of risk.
Co-Authors Army, Widya Lelisa Yudi Kristanto