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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business
Rosary, Yulia Oktaviana
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Economics, Econometrics & Finance

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Gaya Hidup Elit di Kota, Sederhana di Desa: Ditengah Lemahnya Kondisi Ekonomi Mahasiswa Rantau di Kota Kupang Rosary, Yulia Oktaviana; Jaimun, Elfrida Trivonia; Seran, Maria Bernadette Esi; Lian, Yohanes Pemandi
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 1 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i1.1013

Abstract

ABSTRACT The lifestyle phenomenon of out-of-town students in Kupang City shows a significant shift in behavior, where they tend to adopt an elite lifestyle despite economic limitations. This study aims to identify factors that influence students’ consumptive lifestyles, as well as their impact on their mental well-being. Using a qualitative approach through in-depth interviews, this study revealed that social pressure, the influence of social media, and the desire to be accepted in the social environment play a major role in shaping consumptive behavior. Out-of-town students often feel alienated and try hard to adjust to social norms that prioritize appearance. The results of the study indicate the need for stronger social support for out-of-town students to help them balance social aspirations with the economic realities they face, as well as the importance of education about financial management to prevent excessive consumptive behavior.
Co-Authors Jaimun, Elfrida Trivonia Lian, Yohanes Pemandi Seran, Maria Bernadette Esi