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All Journal Jurnal Teknoif Teknik Informatika Institut Teknologi Padang
Zulfani, Fathania
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Computer Science & IT Control & Systems Engineering

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PENERAPAN SISTEM PENDUKUNG KEPUTUSAN DALAM MENENTUKAN PRIORITAS LOKASI PEMASARAN PADA PT. ASKRINDO CABANG MEDAN MENGGUNAKAN METODE AHP DAN PROMETHEE Zulfani, Fathania; Suryamen, Haris; Wahyuni, Ullya Mega
Jurnal Teknoif Teknik Informatika Institut Teknologi Padang Vol 12 No 2 (2024): TEKNOIF OKTOBER 2024
Publisher : ITP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21063/jtif.2024.V12.2.70-76

Abstract

P.T. (Persero) Credit Insurance Indonesia is one of the state-owned enterprises (SOEs) that engage in insurance or guarantees. The existence of PT Asuransi Kredit Indonesia (Askrindo), which is one of the state-owned enterprises (SOE), has always been associated with the success of the economic development of the Nation and the Republic of Indonesia. Marketing plays a major role in the company, including PT Askrindo; However, determining strategic marketing location priorities requires careful analysis of drivers to avoid both tangible and intangible losses. The purpose of this research is to develop a decision support system (DSS) using a combination of the analytical hierarchy process (AHP) and the PROMETHEE method, which can be considered in the selection of priority marketing positions based on predetermined standard . Using AHP and PROMETHEE methods to prioritize marketing locations with multiple location alternatives can aid decision-making activities, thereby improving a company's efficiency in making informed decisions. Having a decision support system, it can serve as a solution to help the branch of PT Askrindo in Medan to make decisions in choosing the best priority marketing positions.
PENERAPAN SISTEM PENDUKUNG KEPUTUSAN DALAM MENENTUKAN PRIORITAS LOKASI PEMASARAN PADA PT. ASKRINDO CABANG MEDAN MENGGUNAKAN METODE AHP DAN PROMETHEE Zulfani, Fathania; Suryamen, Haris; Wahyuni, Ullya Mega
Jurnal Teknoif Teknik Informatika Institut Teknologi Padang Vol 12 No 2 (2024): TEKNOIF OKTOBER 2024
Publisher : ITP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21063/jtif.2024.V12.2.70-76

Abstract

P.T. (Persero) Credit Insurance Indonesia is one of the state-owned enterprises (SOEs) that engage in insurance or guarantees. The existence of PT Asuransi Kredit Indonesia (Askrindo), which is one of the state-owned enterprises (SOE), has always been associated with the success of the economic development of the Nation and the Republic of Indonesia. Marketing plays a major role in the company, including PT Askrindo; However, determining strategic marketing location priorities requires careful analysis of drivers to avoid both tangible and intangible losses. The purpose of this research is to develop a decision support system (DSS) using a combination of the analytical hierarchy process (AHP) and the PROMETHEE method, which can be considered in the selection of priority marketing positions based on predetermined standard . Using AHP and PROMETHEE methods to prioritize marketing locations with multiple location alternatives can aid decision-making activities, thereby improving a company's efficiency in making informed decisions. Having a decision support system, it can serve as a solution to help the branch of PT Askrindo in Medan to make decisions in choosing the best priority marketing positions.
Co-Authors Haris Suryamen, Haris Ullya Mega Wahyuni