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Aditya Putra Kusuma
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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HUMAN CAPITAL DALAM BANK SYARIAH: ANTARA BAROKAH, TURNOVER, DAN KOMPETENSI DIGITAL Aditya Putra Kusuma; Rini Ardista; Asep Nur Imam Munandar
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1511

Abstract

Industri perbankan syariah di Indonesia terus menunjukkan pertumbuhan signifikan, namun menghadapi tantangan besar dalam pengelolaan sumber daya manusia, khususnya tingkat turnover yang tinggi dan kesenjangan kompetensi digital. Penelitian ini bertujuan untuk menganalisis pengelolaan human capital di bank syariah dengan fokus pada tiga aspek utama, yaitu turnover karyawan, kompetensi digital, dan penerapan nilai barokah dalam pengelolaan SDM. Dengan menggunakan pendekatan studi kepustakaan, penelitian ini mengkaji berbagai literatur untuk memberikan pemahaman mendalam tentang strategi pengelolaan SDM yang relevan. Hasil penelitian menunjukkan bahwa peningkatan kompetensi digital menjadi kebutuhan mendesak untuk mendukung transformasi digital di industri perbankan syariah. Sementara itu, penerapan nilai barokah mampu menciptakan keseimbangan antara kesejahteraan karyawan dan keberlanjutan organisasi. Implementasi strategi ini tidak hanya meningkatkan loyalitas karyawan, tetapi juga memperkuat keunggulan kompetitif bank syariah di pasar. Penelitian ini memberikan implikasi penting bagi pengembangan kebijakan SDM berbasis nilai-nilai Islami dan literasi teknologi untuk mendukung pertumbuhan berkelanjutan perbankan syariah di Indonesia.
CUSTOMER SATISFACTION AND PURCHASE INTENTION EFFECTS ON LAPTOP SALES PERFORMANCE Aditya Putra Kusuma
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/ehbsxs60

Abstract

This study examines the effects of customer satisfaction and purchase intention on laptop sales performance at Digital Computer Store. In an increasingly competitive retail technology market, understanding consumer-related factors is essential for sustaining sales growth. This research aims to analyze both the partial and simultaneous influence of customer satisfaction and purchase intention on sales outcomes. A quantitative approach was employed using survey data collected from 57 consumers, which were analyzed through multiple linear regression. The findings indicate that customer satisfaction has a positive and significant effect on laptop sales, highlighting the importance of service quality, product suitability, and post-purchase experience in encouraging repeat purchases. Purchase intention also demonstrates a positive and significant influence, reflecting consumers’ readiness to buy shaped by promotions, perceived value, and trust. Simultaneously, both variables explain a substantial proportion of the variation in sales performance, confirming their strategic relevance in retail management. These results imply that sales performance in technology retail is driven not only by product availability but also by consumers’ perceptions and behavioral intentions. Therefore, integrating customer satisfaction initiatives with strategies that stimulate purchase intention is crucial for achieving sustainable sales performance and strengthening competitive advantage.
Co-Authors Asep Nur Imam Munandar Rini Ardista