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All Journal Jurnal Riset Multidisiplin : Agrisosco Agriculture and Socio-Economic Journal
Mukammil, Mukammil
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisa bauran pemasaran dalam meningkatkan keuntungan usaha Es Teh Kurma di Sinjai Utara Agustina, Agustina; Andreza, Aulia; Azizah, Azizah; Mukammil, Mukammil
Agriculture and Socio-Economic Journal Vol 1, No 1 (2024): March
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v1i1.25

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap kepuasan konsumen es teh kurma pada masyarakat Kabupaten Sinjai Utara, pengaruh kualitas produk terhadap kepuasan konsumen es teh kurma pada masyarakat di Kota Sinjai Utara, dan pengaruh harga serta kualitas produk terhadap kepuasan konsumen es teh kurma pada masyarakat di Kota Sinjai Utara. Metode dalam penelitian ini adalah memahami suatu obyek penelitian, sebagai upaya untuk menemukan jawaban yang dapat dipertanggung jawabkan secara ilmiah yang berkaitan dengan analisis dan konstruksi yang dilakukan secara metodologis, sistematis dan konsisten. Teknik Pengumpulan pada penelitian ini menggunakan metode survei dan kuesioner. Adapun Hasil Penelitian ini adalah secara parsial dan simultan menunjukkan bahwa bauran pemasaran harga (X1), kualitas produk (X2), dan kepuasan konsumen (Y) berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Penerapan teknik riset operasi : Analisis kinerja produksi es teh kurma di Kabupaten Sinjai Nurdin, Fadilah; Azizah, Azizah; Andreza, Aulia; Agustina, Agustina; Mukammil, Mukammil
Agriculture and Socio-Economic Journal Vol 1, No 3 (2024): November
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/asej.v1i3.90

Abstract

This study aims to determine the performance of date ice tea production by using operations research techniques in increasing sales. The strategy in this study uses mixed method research, an approach that combines elements of qualitative and quantitative research. The target population in this study is the owner of the Kurma Ice Tea Business. The sampling technique in this study used a Non-Probability Sampling technique with an Accidental Sampling approach, namely the researcher took a sample determination technique based on chance. The data used is sourced directly from respondents and presented in tabular form. The technique used is descriptive statistics. Data collection techniques through a one-way oral question and answer process. The performance of date ice tea production can be seen in the performance process of employees who can increase sales by maintaining the taste, quality and price of date ice tea itself, production employees and sales employees are able to provide maximum service, as well as sales strategies spread across 20 outlets as well as promotions and banners as a marker that date ice tea sales are everywhere and easily available. The operations research technique in increasing sales on date ice tea is how the owner determines all the raw materials and tools used by increasing the quality of workmanship so that later there are no more mistakes that will occur in the future.
PENGARUH DIGITAL MARKETING MELAULUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN MINUMAN KOPI DI KEDAI KOPI DUAPERTIGA Mukammil, Mukammil; Astaman, Putra; Megawati, Megawati; Nurdin, Fadilah
Jurnal Riset Multidisiplin Agrisosco Vol 3, No 2 (2025): Vol 3 No 2 Agustus 2025
Publisher : Lembaga Penelitian, Pengembangan, Pemberdayaan Potensi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61316/ajrm.v3i2.124

Abstract

This study aims to examine the effect of digital marketing through Instagram, specifically focusing on the variables of content and timing, on consumer purchasing decisions at Kedai Kopi Duapertiga. The research employed a quantitative approach using multiple linear regression analysis to test the proposed hypotheses. The results show that the content variable has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (p < 0.05). In contrast, the timing variable does not have a significant effect on purchasing decisions, with a significance value of 0.727 (p > 0.05). Simultaneously, the regression model consisting of content and timing significantly influences purchasing decisions, with a coefficient of determination (R²) of 0.308. This indicates that 30.8% of the variation in purchasing decisions can be explained by these two variables, while the remaining 69.2% is influenced by other factors outside the model.
Co-Authors Agustina Andreza, Aulia Azizah Azizah Megawati - Nurdin, Fadilah Putra Astaman