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All Journal Journal of Law, Social Science, and Management Review
Maulana, Muhammad Gifarulfajri
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Influence Of Quality Product And Brand Awareness Regarding Purchase Interest Of Eiger Products In Tasikmalaya Maulana, Muhammad Gifarulfajri; Pauzy, Depy Muhamad; Yuniar, Evilia Sri
Journal of Law, Social Science, and Management Review Vol. 1 No. 2 (2025): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i2.96

Abstract

This study aims to determine the effect of Product Quality and Brand Awareness on Purchase Interest in Eiger Products in Tasikmalaya. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analysis tool used in this study is multiple linear regression analysis using SPSS version 26. Based on the results of this study, it shows that Product Quality and Brand Awareness simultaneously have a positive and significant effect on Purchase Interest in Eiger Products in Tasikmalaya. Product Quality partially has a significant effect on Purchase Interest. Brand Awareness has a significant effect on Purchase Interest.
Co-Authors Depy Muhamad Pauzy Yuniar, Evilia Sri