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Laura, Fedwina
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Engineering

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ANALYSIS OF USER SATISFACTION WITH PARIAMAN PEOPLE'S MARKET ASSETS AND FACILITIES Laura, Fedwina; Wardi, Wardi; Anif, Bahrul
Rang Teknik Journal Vol 8, No 1 (2025): Vol. 8 No. 1 Januari 2025
Publisher : Fakultas Teknik Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/rtj.v8i1.5252

Abstract

User satisfaction has an influence on customer retention, purchase intention and willingness to repeat business. Satisfied users tend to be loyal, while dissatisfied users tend to leave the transaction. The aim of the research is to analyze factors and determine the dominant factors in user satisfaction with Pariaman people's market facilities. Then look for solutions to increase user satisfaction at the Pariaman People's Market. The research method used was qualitative by interviewing informants. The results of the research found that the dominant factors in user satisfaction with the Pariaman People's Market facilities were: The condition and atmosphere of the market was not congested, all traders were of the opinion that the condition and atmosphere of the not congested market had not yet reached the level of user satisfaction with the Pariaman People's Market facilities
Co-Authors Bahrul Anif Wardi Wardi