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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Tria Nurul Arofah
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengendalian Biaya Produksi dalam Meningkatkan Laba pada UMKM Soto Abas Trunojoyo Tria Nurul Arofah; Elysa Puji Nur Rochmah; Dina Maulidia; Fifin Kurniawati; Hoirul Anam; Moh. Zeinor Ridho; Mochamad Reza Adiyanto
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3469

Abstract

MSMEs have a very important role in the Indonesian economy, but often face challenges, especially in managing production costs efficiently. This research focuses on analyzing the management of production costs in Soto Abas Trunojoyo MSMEs with the aim of evaluating the extent to which cost control can increase business profits. The research method used was qualitative with a descriptive approach, where data regarding production costs, sales, and operational practices were obtained through direct interviews with business owners. The results revealed that production cost control, especially on raw materials, contributed greatly to operational efficiency and increased profits. The business managed to record a net profit of Rp17,875,000, which was largely achieved through effective cost management. This research emphasizes the importance of production cost management strategies in ensuring the sustainability of MSMEs. However, this study is limited to one business, so the results may not be representative of MSMEs in general. Future research is recommended to involve more types of MSMEs and use a combination of methods to deepen the analysis on cost management and business sustainability.
Pengaruh Influencer Marketing, Brand Trust, dan Harga terhadap Minat Beli Produk Skintific Tria Nurul Arofah; Mochammad Isa Anshori
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i3.2512

Abstract

This study aims to analyze the extent of the influence of influencer marketing, brand trust, and price on buying interest in Skintific products for students of the Faculty of Economics and Business, Trunojoyo University Madura. This study uses a quantitative approach with a population of students who have watched the promotional content of Skintific products by influencers and have interest and experience in using these products. A total of 100 respondents were selected using purposive sampling method. Data was collected through distributing questionnaires and analyzed using multiple linear regression techniques. The research findings indicate that influencer marketing does not have a significant influence on purchase intention. In contrast, brand trust and price variables show a positive and significant influence on purchase intention of Skintific products.
Co-Authors Anshori, Mochammad Isa Dina Maulidia Elysa Puji Nur Rochmah Fifin Kurniawati Hoirul Anam Mochamad Reza Adiyanto Moh. Zeinor Ridho