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Pengaruh Word of Mouth, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian pada Bakso Enak Rawamangun Suhardi, Yusuf; Bayu Pratama; Arya Darmawan; Ali Akhmadi; Florianna
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 3 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i3.1204

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, lokasi, dan kualitas produk terhadap keputusan pembelian pada Bakso Enak Rawamangun. Penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif dengan penyebaran kuesioner dan memiliki sampel sebanyak 97 responden dari populasi konsumen Bakso Enak Rawamangun. Pengolahan data menggunakan software statistik SPSS versi 23.0. Pengujian hipotesis menggunakan uji t. Hasil penelitian ini menyatakan bahwa secara parsial word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada Bakso Enak Rawamangun.
DANANTARA AND EFFORTS TO SUPPORT INDONESIA AS A WORLD CENTER FOR SHARIA FINANCE: STRATEGIC ANALYSIS Ali Akhmadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18612582

Abstract

Indonesia has the ambition to become a global Islamic financial center, leveraging its significant potential. This study analyzes the strategy of Danantara, a state-owned financial holding company, in supporting this national ambition. Through a bibliometric analysis of relevant literature (100 articles, 980 citations, h-index 14) using VOSviewer and a review of the proposed strategic framework, this study identifies key thematic clusters: finance, halal industry, financial literacy, MSMEs, digital Islamic banking, and stakeholder engagement. The findings highlight Danantara's central role as a candidate for an Islamic Financial District (IFD). A comprehensive five-pillar strategy is considered crucial: 1) strengthening the ecosystem and institutions; 2) developing world-class physical and digital infrastructure centered in Danantara; 3) improving the quality of human resources and attracting global talent; 4) developing competitive product innovations; and 5) developing strong international markets and promotions. This study concludes that the effective implementation and orchestration of this integrated strategy by Danantara is crucial for Indonesia to realize its vision as a leading global Islamic financial center, contributing significantly to the national economy and its international position.