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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis Journal of Accounting, Management, Economics, and Business Management Studies and Business Journal
Suhardi, Yusuf
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Kewirausahaan Di Era Digital Suhardi, Yusuf; Pragiwani, Meita; Zulkarnaini, Zukarnaini; Darmawan, Arya; Sakti, Sri Handoko
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1143

Abstract

Lecturers at the Jakarta Indonesian College of Economics provided counseling about entrepreneurship in the context of Community Service with topics that are appropriate in the current era, namely Entrepreneurship in the Digital Era. This is an adjustment to the times. Community service using lecture and discussion methods to high school students whose content needs to be emphasized that today's business needs to master e-commerce. Because e-commerce is defined as the process of buying and selling between two parties in a company by exchanging goods, services or information via the internet. This is the world of digital entrepreneurship, namely entrepreneurship that is influenced by, or takes advantage of, digital transformation in business. In this development, millennials, including Pelita Tiga High School students, absorb digital business knowledge more easily than the older generation.
Cara Sukses Menjadi Pengusaha Muda Suhardi, Yusuf; Pragiwani, Meita; Zul, Zulkarnaini; Darmawan, Arya; Sakti, Sri Handoko
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i2.1279

Abstract

ujuan pengabdian pada masyarakat oleh Dosen STEI adalah untuk menumbuhkan jiwa berwirausaha siswa SMK Diponegoro sehingga nanti lebih siap dalam menjalankan berbagai usaha. Memberi pemahaman bagaimana memulai wirausaha sehingga mampu menciptakan lapangan kerja sendiri. Mengurangi tingkat pengangguran karena menunggu pekerjaan atau pola berfikir negatif dalam dirinya terhadap dunia usaha. Waktu pelaksanaan Senin, 8 Januari 2024 di Gedung SMK Diponegoro Jakarta di Jl. Sunan Giri Jakarta. Masing masing Pembicara Dosen STEI memberikan materi untuk para siswa SMK Diponegoro Jakara. Metode PKM adalah dengan ceramah dan tanya jawab, dengan materi motivasi dan matari tentang strategi memulai bisnis dan mngelola bisnis secara baik dan berhasil. Kesimpulan dari hasil penyuluhan pada kegiatan pengabdian diketahui bahwa peserta mengerti dan berkeinginan kuat untuk meningkatkan kreativitas mereka dalam berwirausaha dan terus menciptakan ide-ide bisnisnya. Dengan berbekal pengetahuan dan motivasi dari Tim Dosen Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta, siswa SMK Diponegoro dapat mulai menerapkan perencanaan dalam kegiatan usaha. Para siswa siap membuat perencanaan bisnis yang dikaitkan juga dengan pelajaran kewirausahaan di sekolah dengan bimbingan para guru untuk kelanjutannya.
Pengaruh Word of Mouth, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian pada Bakso Enak Rawamangun Suhardi, Yusuf; Bayu Pratama; Arya Darmawan; Ali Akhmadi; Florianna
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 3 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i3.1204

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, lokasi, dan kualitas produk terhadap keputusan pembelian pada Bakso Enak Rawamangun. Penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif dengan penyebaran kuesioner dan memiliki sampel sebanyak 97 responden dari populasi konsumen Bakso Enak Rawamangun. Pengolahan data menggunakan software statistik SPSS versi 23.0. Pengujian hipotesis menggunakan uji t. Hasil penelitian ini menyatakan bahwa secara parsial word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada Bakso Enak Rawamangun.
Membangun Generasi Muda Unggul melalui Kewirausahaan di SMK St. Fransiskus 1 Jakarta Suhardi, Yusuf; Darmawan, Arya; Pragiwani, Meita; Zulkarnaini, Zulkarnaini; Sakti, Sri Handoko
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 1 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to motivate vocational school graduates to pursue business ventures and equip them with techniques for starting their own businesses. It offers alternative pathways for graduates beyond continuing education or entering the workforce, providing them with tools to build businesses from scratch. This motivational approach serves as a strong driver, highlighting the vast opportunities available in entrepreneurship. The program utilizes methods such as lectures, discussions, Q&A sessions, and business simulations. Participants are exposed to real-life case studies of both successful and failed businesses, along with strategies for overcoming challenges and achieving entrepreneurial success. This approach is particularly engaging, as it emphasizes the potential for unlimited income in business. The activity was conducted on Friday, July 12, 2024, at the SMK St. Fransiskus 1 Jakarta. The counseling session concluded with positive outcomes, as participants demonstrated an enhanced understanding and a strong desire to engage in business creativity and develop entrepreneurial ideas. This was evidenced by questionnaire responses showing a high entrepreneurial spirit. Participants expressed readiness to implement business plans and integrate entrepreneurship lessons from school, with ongoing guidance from teachers and school programs to support their efforts.
PENGARUH HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Mie Enak Rasa Jakarta Utara) Zulkarnaini, Zulkarnaini; Pratama, Bayu; Akhmadi, Ali; Suhardi, Yusuf; Darmawan, Arya; Lukas, Gamaliel
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5y83s723

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan Mie Enak di daerah Sunter Jakarta Utara. Metode yang digunakan dalam penelitian ini adalah Metode Kuantitatif dengan SmartPls 4.0. Pengumpulan data diperoleh dengan menggunakan data primer atau menyebarkan kuesioner.  Kuesioner disusun dengan mengajukan pernyataan atau pertanyaan sesuai indikator dan variable-variabel. Penarikan sampel dengan menggunakan rumus MOE.  Hasil dari penelitian ini menyatakan bahwa harga tidak berpengaruh terhadap kepuasan pelanggan. Kualitas pelayanan tidak berpengaruh terhadap kepuasan pelanggan. Kualitas produk berpengaruh terhadap kepuasan pelanggan.
Cara Sukses Generasi Muda dalam Berwirausaha Suhardi, Yusuf; Pragiwani, Meita; Zulkarnaini, Zulkarnaini; Darmawan, Arya; Sakti, Sri Handoko; Husen, Irfan Arif
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 7 No 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Vocational high school (SMK) students, as part of the younger generation with strong physical and mental potential, must be equipped with productive knowledge to become independent and not a burden to their families or the government. This community engagement activity focused on developing an entrepreneurial mindset by presenting successful and failed business case studies and strategies to build and sustain a business. The activity used interactive methods: lectures, discussions, and Q&A sessions. These approaches created an engaging learning environment, encouraging students to ask questions and explore business topics more deeply. Lecturers from STIE Indonesia delivered contemporary business case studies, making the sessions relevant and intellectually engaging. Held on Tuesday, March 18, 2025, at SMK Tunas Markatin, Jakarta, the program resulted in high student enthusiasm and understanding of entrepreneurship. Students showed interest in generating creative business ideas and recognized the importance of business planning connected to their school subjects in economics and entrepreneurship. Success indicators included active participation during discussions, students’ ability to create basic business plans, and the school’s commitment to guiding students in continuing entrepreneurship development.
Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
Co-Authors AA Sudharmawan, AA Akhmadi, Ali Ali Akhmadi Arya Darmawan Bayu Pratama Bayu Pratama, Bayu Burda, Agustian Darmawan, Arya Elfrida Ratnawati Fidayanti, Fidayanti Florianna Husen, Irfan Arif Ida Ayu Putu Sri Widnyani Lukas, Gamaliel Naili, Naili Pragiwani, Meita RR. Ella Evrita Hestiandari Sakti, Sri Handoko Tengku Riza Zarzani N Zulkarnaini Zulkarnaini