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All Journal International Journal of Artificial Intelligence Research Jurnal Manajemen Strategi dan Aplikasi Bisnis Abiwara : Jurnal Vokasi Administrasi Bisnis Journal of Accounting, Management, Economics, and Business Journal of Entrepreneurship and Community Innovations Management Studies and Business Journal
Suhardi, Yusuf
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Pengaruh Word of Mouth, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian pada Bakso Enak Rawamangun Suhardi, Yusuf; Bayu Pratama; Arya Darmawan; Ali Akhmadi; Florianna
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 3 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i3.1204

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, lokasi, dan kualitas produk terhadap keputusan pembelian pada Bakso Enak Rawamangun. Penelitian ini menggunakan metode penelitian asosiatif dengan pendekatan kuantitatif dengan penyebaran kuesioner dan memiliki sampel sebanyak 97 responden dari populasi konsumen Bakso Enak Rawamangun. Pengolahan data menggunakan software statistik SPSS versi 23.0. Pengujian hipotesis menggunakan uji t. Hasil penelitian ini menyatakan bahwa secara parsial word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi tidak berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada Bakso Enak Rawamangun.
PENGARUH HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Mie Enak Rasa Jakarta Utara) Zulkarnaini, Zulkarnaini; Pratama, Bayu; Akhmadi, Ali; Suhardi, Yusuf; Darmawan, Arya; Lukas, Gamaliel
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 2 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5y83s723

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan Mie Enak di daerah Sunter Jakarta Utara. Metode yang digunakan dalam penelitian ini adalah Metode Kuantitatif dengan SmartPls 4.0. Pengumpulan data diperoleh dengan menggunakan data primer atau menyebarkan kuesioner.  Kuesioner disusun dengan mengajukan pernyataan atau pertanyaan sesuai indikator dan variable-variabel. Penarikan sampel dengan menggunakan rumus MOE.  Hasil dari penelitian ini menyatakan bahwa harga tidak berpengaruh terhadap kepuasan pelanggan. Kualitas pelayanan tidak berpengaruh terhadap kepuasan pelanggan. Kualitas produk berpengaruh terhadap kepuasan pelanggan.
Pengaruh Media Sosial, Electronic Word of Mouth, dan Variasi Produk terhadap Keputusan Pembelian (Studi Kasus Produk Makanan Oke Enak Rawamangun) Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Naili, Naili
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 2: Maret 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i2.3257

Abstract

This research is intended to examine the effect of Social Media, Electronic Word Of Mouth, and Product Variations on Purchase Decisions, namely a food product produced by Okay Enak Rawamangun.The type of research used is associative research with a quantitative approach, using the latest SPSS 26.0 software. In this study, users who had purchased food items with the Oke Enak Rawamangun product. Sampling was based on the purposive sampling method, with a total sample of 97 buyers of Oke Enak. In terms of data used in research is primary data. In collecting data using a questionnaire. Hypothesis testing using the t test, f test, and the coefficient of determination test (R2) to see how much it contributes to purchasing decisions.This research produces evidence that (1) Social Media has a significant effect on Purchase Decisions in the field of Ok Delicious Rawamangun food, then (2) Electronic Word Of Mouth has a significant effect on Purchase Decisions, (3) Product Variation has a significant effect on Purchase Decisions and it is also proven (4). Social Media, Electronic Word Of Mouth, and Product Variations collectively have an influence on the decision to purchase Okay Enak Rawamangun food products.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta) Suhardi, Yusuf; Burda, Agustian; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Fidayanti, Fidayanti
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 1: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i1.3483

Abstract

This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.
THE INFLUENCE OF COMPENSATION, WORK ENVIRONMENT, AND WORK INTEREST ON EMPLOYEE WORK MOTIVATION AT PT BANK CENTRAL ASIA (BCA) KCU RAWAMANGUN Pragiwani, Meita; Narimawati, Umi; Suhardi, Yusuf; Sampurna, Dian Surya; No, Dhiu Stela
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1194

Abstract

This research aims to determine the effect of compensation (X1), work environment (X2), and work interest (X3) on work motivation (Y) in PT Bank Central Asia (BCA) employees. The method used in this research is a quantitative method. Data was collected through a questionnaire which was measured using a Likert scale diagram. The sampling method used a purposive sampling technique totaling 70 respondents. This research is quantitative research using multiple linear analysis with the data analysis tool SPSS 23.The results of this research state that compensation has no effect on work motivation, the work environment has an effect on work motivation, and work interest has no effect on work motivation
The Impact Of Announcements Of Mergers And Acquisitions (M&A) On Stock Returns Sampurna, Dian Surya; Alexandri, Benny; Pragiwani, Meita; Suhardi, Yusuf; Ikaputri, Marcelina Wahyuningtyas
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1195

Abstract

One of the corporate actions carried out by companies is mergers and acquisitions (M&A). This research aims to examine the impact of merger and acquisition (M&A) announcements on stock returns of banking companies listed on LQ 45 for the 2011-2021 period. This research uses the event study method, with 3 banking companies from 8 merger and acquisition (M&A) events, with an event window of 91 days, namely 45 days pre-announcement, 1 day of announcement and 45 days post-announcement. The results of this research show that the market responded positively to 8 merger and acquisition (M&A) announcement events. The benefit of this research is for policy makers to stimulate stock prices with the help of various announcements from their corporate action strategies. Investors will be helped in understanding stock market mechanisms in making wise investment decisions before reacting to corporate actions. Meanwhile, policy makers are interested in influencing stock prices and investors are interested in the composition of risk-return parameters in their portfolios. This research will act as an important investment tool for both.
Penyuluhan Membangun Wirausaha di Era Digital untuk Siswa SMK Suhardi, Yusuf; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Sakti, Sri Handoko
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.122

Abstract

Dosen STIE Indonesia Jakarta melakukan kegiatan Pengabdian Kepada Masyarakat dengan memberikan penyuluhan dan pengetahuan tentang kewirausaaan di Era Digital kepada siswa SMK ICB. Kegiatan ini bertujuan untuk menyesuaikan dengan perkembangan bisnis saat ini. Bisnis online, yang kini marak seperti jamur di musim hujan, mudah dikelola bahkan oleh siswa SMK, dengan biaya yang relatif terjangkau. Bisnis online merupakan jenis usaha yang memanfaatkan internet sebagai sarana pemasaran produk atau jasa. Hasil kegiatan ini memberikan suatu informasi bahwa Siswa SMK mengerti dan punya kemauan tinggi dalam berwirausaha yang mempadukan teknologi kekinian yaitu dunia internet sebagai kekuatan teknologi media sosial dan kaitannya dengan dunia digital. Kegiatan ini juga diharapkan dapat membuat siswa SMK memiliki keinginan atau cita cita menjadi pengusaha yang dalam cita citanya ingin meraih masa depan melalui wirausaha yang gemilang.
Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Co-Authors Akhmadi, Ali Alexandri, Benny Ali Akhmadi Arya Darmawan Bayu Pratama Bayu Pratama, Bayu Burda, Agustian Darmawan, Arya Dian Surya Sampurna Fanindia, Rania Fidayanti, Fidayanti Florianna Ida Ayu Putu Sri Widnyani Ikaputri, Marcelina Wahyuningtyas Lukas, Gamaliel Naili, Naili No, Dhiu Stela Nurwijayanti Pragiwani, Meita Sakti, Sri Handoko Umi Narimawati