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All Journal Jurnal PkM MIFTEK Jurnal Kalibrasi
Faujani, Zidan Ahmad
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Perancangan Strategi Bisnis Menggunakan Business Model Canvas Analisis SWOT dan Analytical Hierarchy Process Pada UMKM Lestari Kopi Aulawi, Hilmi; Taptajani, Dedi Sa'dudin; Faujani, Zidan Ahmad
Jurnal Kalibrasi Vol 22 No 2 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-2.1520

Abstract

This research aims to find out the description of the business model of Sustainable Coffee MSMEs in terms of the company's BMC and to find out the company's strategy using SWOT and AHP analysis which can be developed based on the BMC results and then design the business model that will be implemented by Sustainable Coffee MSMEs which is described in BMC future. The approach used, namely descriptive qualitative with Business Model Canvas analysis techniques and SWOT Analysis. The respondents in this research were three respondents who have an important role in Sustainable Coffee MSMEs. The results of this research are improvements to the current Business Model Canvas mapping which includes nine elements, namely customer segment, value proposition, customer relationship, channel, revenue stream, key partnership, key activity, key resource, cost structure and the results of the SWOT analysis regarding design business development strategy from the Business Model Canvas. The results of the SWOT analysis provide an overview of the company's condition in quadrant III (WO). Three strategies were obtained from the SWOT (WO) matrix, then weighted using the Analytical Hierarchy Process (AHP) to determine which strategy had the highest priority based on expert views. Data processing using expert choice 11 software obtained the WO3 strategy which was used as an alternative company business strategy. Formulated proposals regarding innovation and additional product varieties of subsidiary companies.
Webinar Series Bertema : UMKM Goes To International Fadhilah, Tami Nurul; Kurniawati, Rina; Utami, Fajryah; Alfazri, Muhamad Fahri; Rahman, Cecep Kholip Ar; Hilmi, Den Imam Muhamad; Sopian, Diman; Dhiyaulhaq, Ahmad; Pratama, Yoga; Hilman, Moh; Faujani, Zidan Ahmad; Saputra, Gilang Slamet
Jurnal PkM MIFTEK Vol 2 No 1 (2021): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.2-1.1106

Abstract

Kasus Covid-19 di Indonesia tidak hanya berdampak negatif pada kesehatan namun juga ekonomi, sosial, pendidikan dan lainnya. Masyarakat desa Situgede, Karangpawitan juga merasakan dampak virus ini seperti dalam sektor ekonomi karena sebagian masyarakatnya adalah pelaku usaha dan petani. Seperti yang dialami oleh pelaku usaha batu bata, mereka mengalami penurunan harga jual karena dibatasinya order dari pihak penampung akibat semakin melonjaknya kasus covid-19 di Indonesia dan diberlakukannya PPKM (Pemberlakuan Pembatasan Kegiatan Mayarakat). Pelaku usaha hanya mengandalkan penjualan dari satu distributor, sementara itu semakin pesatnya perkembangan teknlogi pada smartphone yang tersedia saat ini bisa mengatasi masalah tersebut dengan pemasaran secara online. Namun ketidakterampilan para pelaku usaha terhadap penggunaan teknologi digital membuat mereka hanya megandalkan distributor. Maka kegiatan Pengabdian kepada Komunitas Maya ini bertujuan untuk meningkatkan keterampilan pelaku usaha dan petani di Desa Situgede dalam menggunakan platform-platform digital pemasaran. Kegiatan pengabdian ini dilaksanakan dengan mengadakan webinar series bertema “UMKM Goes To International” sebanyak empat kali berisi pengenalan sampai penggunaan teknologi untuk bertransformasi menuju ekonomi digital. Melalui kegiatan webinar series ini peserta dapat mengakses, membuat akun dan memasukkan data produk dan usaha pada platform-platform digital.
Co-Authors Alfazri, Muhamad Fahri Dhiyaulhaq, Ahmad Fadhilah, Tami Nurul Hilman, Moh Hilmi Aulawi Hilmi, Den Imam Muhamad Rahman, Cecep Kholip Ar Rina Kurniawati Saputra, Gilang Slamet Sopian, Diman Taptajani, Dedi Sa'dudin Utami, Fajryah Yoga Pratama