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All Journal Journal of Educational Management Research Prosiding Seminar Nasional Fakultas Tarbiyah dan Ilmu Keguruan UIAD
Rahmadania
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peran Kecerdasan Buatan dalam Pembelajaran di Era Digital Rusman, Irma; Nurmala; Nurasti; Rahmadania; Wahyuni; Qadrianti, Laeli
Prosiding Seminar Nasional Fakultas Tarbiyah dan Ilmu Keguruan IAIM Sinjai Vol 3 (2024): Volume 3 Tahun 2024
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) Institut Agama Islam Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47435/sentikjar.v3i0.3138

Abstract

Perkembangan teknologi di dunia pendidikan saat ini semakin pesat, hal ini didukung dengan teknologi canggih yang dapat mendukung proses pembelajaran di era digital, salah satu dari perkembangan teknologi itu adalah kecerdasan buatan atau Artifical Inteligence (AI). Perkembangan artificial intelegent (AI) telah mengalami pertumbuhan pesat dalam waktu singkat. Satu di antaranya adalah pemanfaatan ChatGPT dalam konteks pendidikan berbasis teknologi 4.0. Penggunaan teknologi AI seperti ChatGPT membantu meningkatkan keterampilan mengajar, pengembangan profesional, serta memberikan dukungan dalam penilaian dan manajemen pembelajaran baik bagi mahasiswa maupun bagi guru. Pada era digital, kecerdasan buatan (AI) memiliki peran penting dalam meningkatkan pembelajaran. Melalui pengunaan teknologi AI, proses pembelajaran lebih mudah dilaksanakan. Adapun pendekatan penelitian yang digunakan yaitu metode penelitian kualitatif. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Instrumen penelitian yang digunakan yakni lembar observasi, pedoman wawancara, dan lembar dokumentasi. Teknik analisis data menggunakan teori Miles and Huberman, yakni koleksi data, reduksi data, penyajian data, dan verifikasi data. Hasil penelitian menunjukkan bahwa kecerdasan buatan dalam pembelajaran di era digital memiliki peran yang signifikan khususnya untuk mahasiswa Program Studi Pendidikan Guru Madrasah Ibtidaiyah semester IV.
Influencer Marketing and TikTok Electronic Word of Mouth: Examining Their Effects on Repurchase Intention with Brand Trust as a Mediator Rahmayanti, Ensi; Rahmadania; Fitriana , Ana; Pebrianti, Wenny; Purmono, Bintoro Bagus
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2029

Abstract

The rapid growth of social media, particularly TikTok, has transformed how consumers build relationships with brands and develop intentions to repurchase products. This study aims to examine the effects of influencer marketing and electronic word of mouth (eWOM) on repurchase intention, with brand trust acting as a mediating variable. A quantitative research approach was employed using a survey of 200 active TikTok users who had previously purchased or tried products promoted on the platform. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that influencer marketing has a significant effect on both repurchase intention and brand trust. Meanwhile, TikTok eWOM significantly influences brand trust but does not directly affect repurchase intention. Brand trust is found to have a significant effect on repurchase intention and plays an important mediating role in strengthening the relationship between influencer marketing, eWOM, and repurchase intention. These findings highlight the importance of building brand trust to transform digital marketing communication into sustainable consumer loyalty and repeated purchase behavior in social media–driven markets.
Co-Authors Fitriana , Ana Nurasti Nurmala Purmono, Bintoro Bagus Qadrianti, Laeli Rahmayanti, Ensi Rusman, Irma WAHYUNI Wenny Pebrianti