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p-Index From 2020 - 2025
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All Journal Pedagogic Research - Applied Literacy Journal
Dearlyn Astania
Unknown Affiliation
Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

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GENERATION Z PREFERENCES FOR MENU VARIETY AND RESTAURANT ATMOSPHERE: IMPLICATIONS FOR YOSHINOYA Dearlyn Astania; Andi Azhar
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/2tj2mp50

Abstract

This study explores Generation Z's preferences for menu variety and restaurant atmosphere and their implications for Yoshinoya's business strategy. Generation Z tends to favor healthy, diverse, plant-based menu options and comfortable, Instagram-worthy restaurant environments. Yoshinoya needs to adjust its menu, interior design, and digital strategy to remain competitive in this market. This research employs a literature review method by analyzing various relevant sources. The findings reveal that Yoshinoya can enhance its appeal through product innovation, service digitalization, and social media-based marketing campaigns. Additionally, focusing on sustainability and modern restaurant design has the potential to strengthen its relationship with Generation Z. Therefore, strategic adaptation to Generation Z's preferences can create a relevant, engaging dining experience while fostering customer loyalty.
Co-Authors Andi Azhar