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All Journal International Journal of Business and Quality Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Indonesian Journal of Economics, Business, Accounting, and Management
Hasin, Al
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Business Design And Implementation In PT Karya Bumi Pachingka (Industrial Solar Distribution Business) Difa Pachingka, Haryo; Hasin, Al
International Journal of Education, Vocational and Social Science Vol. 4 No. 01 (2025): Pebruary,International Journal of Education, Vocational and Social Science( IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i01.1460

Abstract

This study aims to design business development strategies for PT. Karya Bumi Pachingka, a distributor of industrial solar fuel in West Kalimantan. Utilizing SWOT analysis based internal and external analyses, this research identifies key challenges such as delivery delays due to inadequate infrastructure and suboptimal marketing strategies. On the other hand, significant opportunities are found in the increasing demand for industrial fuel and government policies promoting the use of sustainable energy, such as B30. This study provides recommendations for short-term and long-term strategies to enhance operational efficiency, expand market share, and develop sustainable products. These strategies include optimizing logistics processes to improve delivery efficiency, diversifying products to create added value, and expanding operational areas supported by strategic partnerships. By implementing these strategies, PT. Karya Bumi Pachingka is expected to overcome operational challenges, increase competitiveness, and become a leading player in the increasingly competitive industrial fuel market.
Analisis Faktor yang Mempengaruhi Minat Pembelian terhadap Smartphone di Yogyakarta Cholis, Herfino; Hasin, Al
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 2 (2022): Volume 1, No. 2, 2022
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i2.9

Abstract

Penelitian ini bermaksud untuk menguji faktor-faktor yang mempengaruhi minat pembelian terhadap smartphone di Yogyakarta. Metodologi penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel menggunakan convenience sampling. Populasi dalam penelitian ini merupakan mahasiswa di Yogyakarta dengan rentang usia 17 sampai dengan 50 tahun yang memiliki smartphone. Sampel penelitian ini berjumlah 150 responden dengan menyebarkan kuesioner serta model regresi linier berganda sebagai analisis data.  Hasil yang diperoleh pada penelitian ini mengungkapkan bahwa fitur produk berpengaruh terhadap minat pembelian pada smartphone, merek tidak berpengaruh terhadap minat pembelian pada smartphone, pengaruh sosial berpengaruh positif terhadap minat pembelian pada smartphone, dan harga berpengaruh terhadap minat pembelian pada smartphone.
Analysis Of Social Media Marketing Strategies And Markerting Mix In Coffee Shop Business Design Blok18 On Purchase Decisions Anggoro, Deni; Hasin, Al
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2143

Abstract

This study aims to design a business development strategy for Coffee Shop Blok18, a creative coffee shop in Tegal City that carries the concept of creative urban by combining elements of art, community, and customer experience in one space. This study uses a comprehensive analysis approach that includes SWOT, Value Proposition Canvas, Business Model Canvas, and Marketing Mix (7P) to identify strengths, weaknesses, opportunities, and threats, and to develop strategies that are relevant to market needs and business uniqueness. The results of the analysis show that Coffee Shop Blok18 has strengths in its unique creative concept, loyal customer community, and distinctive coffee shop atmosphere. However, there are weaknesses in aspects of similar competition in the coffee shop industry, service efficiency and product diversification. Great opportunities are open through the trend of drinking coffee among young people, the growth of local creative communities, and the potential for digitalization of services. Threats that need to be anticipated include tight competition in the coffee shop industry and fluctuations in raw material prices. The resulting strategy recommendations include strengthening the value proposition through trend-based product innovation, increasing service efficiency with a pre-order system and digitalization of ordering, and strengthening marketing channels through social media and community collaboration. In addition, business expansion strategies and development of customer experience-oriented business models are also formulated to ensure sustainability and long-term growth.
The Effect Of Attitude Towards Sustainable Business Models, Social Norms And Perceived Behavioral Control On Behavioral Intention To Adopt It With Open Innovation Ecosystem Partnership As An Intervening Variable : (A Case Study On Cobek Batu Merapi Business) Pamungkas, Aldian Sidha; Hasin, Al
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2409

Abstract

This study aims to analyze the influence of attitudes towards sustainable business models, social norms, and perceived behavioral control on the behavioral intentions of MSMEs in adopting sustainable business models, with open innovation ecosystem partnerships as an intervening variable. The object of the study focused on the Karya Batu Indah MSME, namely Cobek Batu Merapi craftsmen who have the potential to develop their business through the application of sustainability principles. Respondents in this study numbered 110 people, with the following criteria: being an active business actor in the Karya Batu Indah MSME, having run the business for at least one year, having a role in business decision-making, and being willing and able to provide information needed in the study. Data collection was carried out using a five-point Likert scale questionnaire, then the data were analyzed using the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method through SmartPLS 3.0 software. The results showed that social norms have a significant positive influence on open innovation ecosystem partnerships, as well as contributing to attitudes and perceived behavioral control. Furthermore, open innovation ecosystem partnerships and perceived behavioral control were shown to have a significant positive influence on the behavioral intentions of MSMEs in adopting sustainable business models. Attitudes toward sustainable business models also positively influence behavioral intentions. The conclusion of this study is that the adoption of sustainable business models in the Cobek Batu Merapi MSME industry is more determined by social support and the business owner's ability to manage sustainability practices than by individual attitudes alone. Therefore, building a partnership ecosystem that supports open innovation and strengthens social norms is key to increasing MSME commitment to sustainability.
Co-Authors Anggoro, Deni Cholis, Herfino Difa Pachingka, Haryo Pamungkas, Aldian Sidha