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All Journal Annals of Management and Organization Research
Afriyie, Emelia Ohene
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Economics, Econometrics & Finance

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Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
Effect of recruitment and selection practices on organisational strategic goals Bans-Akutey, Anita; Abdullahi, Attahiru Muhammed; Afriyie, Emelia Ohene
Annals of Management and Organization Research Vol. 3 No. 1 (2021): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v3i1.1171

Abstract

Purpose: This study aimed at examining how recruitment and selection practices influence organisational strategic goals. Research methodology: A descriptive case study design was employed. Data was collected from 311 employees of Nestle Water Company who were randomly selected. Results: The study showed that screening affects profitability and market share positively though the effects were insignificant. The selection test on the other hand affects profitability both positively and significantly. There was however a positive insignificant relationship between the selection test and market share. Lastly, the study showed that there exists a positive significant relationship between e-recruitment and profitability; as well as e-recruitment and market share of Nestle water company. Limitations: This study focused on just four recruitment and selection tools as well as employees of Nestle water company. Contribution: The general assertion of scholars that screening, selection tests, e-recruitment, and employee referral have the capacity to stimulate an increase in the profitability and market share of an organisation was confirmed. It is recommended that future studies consider other recruitment and selection tools which were not considered in this study.
Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
Co-Authors Abdullahi, Attahiru Muhammed Afranie, Jennifer Bans-Akutey, Anita Opare Darko, Lawrencia Irene