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All Journal Annals of Management and Organization Research
Opare Darko, Lawrencia Irene
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Economics, Econometrics & Finance

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Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
The role of personality differences in achieving organisational productivity Opare Darko, Lawrencia Irene; Bans-Akutey, Anita; Ugoh, John Kennedy; Ankomah, Harriet; Ohene Afriyie, Emelia
Annals of Management and Organization Research Vol. 4 No. 2 (2022): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v4i2.1587

Abstract

Purpose: This study examines the role of personality differences in organizational productivity. Specifically, the study examined the level of acceptance of individual differences, ascertained how individuals relate to each other to attain preset productivity levels and assessed how personality differences translate into organizational productivity. Research methodology: Using a quantitative research approach and case study design, data were collected from 190 employees through simple random sampling. Data were analyzed using descriptive statistics from IBM SPSS Statistics 24 and are presented in the tables. Results: The results showed a high level of acceptance of individual differences, even though leaders mostly failed to adjust to employee differences. It was also found that, although leaders did not invest in employee relations programs, personality differences positively affected organizational productivity. The findings also reveal that employees are creative in managing resources and materials for production, explaining the significant influence of personality differences on productivity. Limitations: The data were analyzed using descriptive statistics only. Therefore, no inferences can be made. This study was limited to the employees of the Ghana Meteorological Agency. Contribution: Organizational leaders need to become more tolerant of individual employee differences, as this goes a long way to improve organizational productivity. Future studies should consider other industries in which the workforce is more diverse. Novelty: This study highlighted the role of personality differences in achieving organizational productivity with evidence from the Ghana Meteorological Agency.
Social media use and entrepreneurial intention of students in higher education Afranie, Jennifer; Afriyie, Emelia Ohene; Bans-Akutey, Anita; Opare Darko, Lawrencia Irene
Annals of Management and Organization Research Vol. 6 No. 2 (2024): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i2.2164

Abstract

Purpose: Social media use has become pervasive in the lives of students in both academic and nonacademic activities. This study aimed to assess the influence of social media use on the entrepreneurial intention of final-year students of the Higher National Diploma (HND) final year students of Accra Technical University (ATU). Research Methodology: The study used a descriptive research methodology that adopted a quantitative research approach; with a population of HND final-year students, data were gathered from 200 respondents through questionnaires. Purposive sampling was used to select participants for the study. The data received from the respondents were analyzed using descriptive and inferential statistics using IBM SPSS Statistics 24. Results: The results showed that students were very active on social media and found it very useful. Five-year students considered entrepreneurship a career choice after school.  The results also indicated that social media use had a significant direct effect on students’ entrepreneurial intention. Limitations: This study focused on social media use as a determinant of entrepreneurial intention, and was limited to final-year HND students. Contribution: Tertiary institutions, as part of entrepreneurship education, should allow students to explore the use of social media to advance the entrepreneurship drive as this increases entrepreneurial intention. Practical Implications: Educators must inculcate the use of social media in practical activities during entrepreneurship education. Future research should examine how specific social media sites contribute to improving entrepreneurial intention among final-year students in tertiary institutions. Novelty: This study examined social media as a factor influencing students’ entrepreneurial intentions.
Co-Authors Afranie, Jennifer Afriyie, Emelia Ohene Ankomah, Harriet Bans-Akutey, Anita Ohene Afriyie, Emelia Ugoh, John Kennedy