Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Hengki Vieri Panogari Vincentius Simarmata
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis Of Business Development Strategy In The Metaverse Industry Through The Business Model Canvas (BMC) And SWOT Analysis Approach At WIR Group Hengki Vieri Panogari Vincentius Simarmata; Azizah Fauziyah; Ismail Yusup
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this decade, technology and science have developed rapidly, creating a new phenomenon known as the metaverse. The metaverse is a concept of a virtual world that combines physical and digital realities, presenting a virtual civilization that provides users the opportunity to explore, communicate, collaborate, and participate in various activities digitally. This study aims to analyze the business development strategy at WIR Group. The research uses a qualitative approach with the Business Model Canvas (BMC) and SWOT analysis. The object of this research is WIR Group or PT WIR Asia Tbk., a company operating in the metaverse field. The findings reveal weaknesses in customer segments, channels, customer relationships, and key partnerships in the Business Model Canvas (BMC) of WIR Group, which require improvements and strategic implementation. The SWOT analysis results show that the company has prominent internal factors (strengths and opportunities) but needs to anticipate external factors (weaknesses and threats) to enhance its market share. Therefore, based on these findings, several strategies can be adopted, including strengthening business expansion plans, conducting both direct and indirect marketing approaches, contributing to the empowerment of the smart society, prioritizing customer satisfaction and comfort, innovating, etc.
Co-Authors Azizah Fauziyah Ismail Yusup