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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Relevance: Journal of Management and Business
Durman, Theodosia Yunita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact Of Corporate Social Responsibility Perception On Brand Credibility, Brand Reputation And Purchase Intention (Case Studi: Student Mechanic Competition At Vacational High School In The Greater Jakarta Area) Fathoni Syarief, Achmad Achsin; Durman, Theodosia Yunita; Hanoum, Syarifa
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Corporate Social Responsibility (CSR) is a concept that has become a primary focus for companies in their efforts to build a positive image and fulfill their social responsibilities. Although various studies have demonstrated the significant impact of CSR on brand equity, brand credibility, and consumer purchase intention, research involving educational institutions in the context of CSR remains relatively limited. This study aims to analyze the CSR program of a distribution company for MRO (Maintenance, Repair, Overhaul) equipment and its impact on brand equity, brand credibility, and purchase intention. The CSR program focuses on a mechanical competition for students at Vocational High Schools (SMK) in the Greater Jakarta area (Jabodetabek). This research adopts an explanatory quantitative approach to test theories or hypotheses in order to support or refute previous findings. Data were collected through the distribution of questionnaires to all vocational education mentors involved in the mechanical competition at SMKs in the Jabodetabek region. The sample was determined using the Hair formula, resulting in 150 respondents. The collected data were then analyzed using SEM-PLS software. The research findings show that the proposed model highlights the significant role of Corporate Social Responsibility (CSR) as a key factor influencing various dimensions of brand management. CSR not only contributes to enhancing brand credibility and brand reputation but also has a significant impact on strengthening brand equity, which in turn plays a role in increasing consumer purchase intention. The results of this study provide a foundation for companies and vocational schools to develop CSR strategies that can improve brand equity, brand credibility, brand reputation, and purchase intention.
Pengaruh Imbalan Terhadap Kepuasan Kerja: Analisa Bibliometrik Hartono, Sandra; Hanoum, Syarifa; Durman, Theodosia Yunita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8601

Abstract

Imbalan (reward) merupakan salah satu faktor penting yang berkontribusi terhadap kepuasan kerja karyawan, yang dapat mendorong motivasi, keterlibatan, dan kinerja individu di tempat kerja. Studi ini bertujuan untuk memetakan perkembangan literatur terkait hubungan antara imbalan dan kepuasan kerja dalam kurun waktu 2014–2024. Dengan menggunakan pendekatan bibliometrik dan sumber data dari Scopus, penelitian dilakukan melalui beberapa tahap: (a) perumusan strategi pencarian berbasis kata kunci; (b) seleksi artikel ilmiah yang relevan; dan (c) analisis visualisasi menggunakan perangkat lunak VOSviewer untuk mengidentifikasi keterkaitan kata kunci serta tren publikasi. Hasil analisis menunjukkan bahwa topik imbalan memiliki keterkaitan yang erat dengan kepuasan kerja, serta tema-tema lain seperti motivasi dan komitmen organisasi. Meskipun telah banyak dikaji, penelitian terkait masih terbatas dalam konteks lintas sektor dan jarang dianalisis secara visual melalui pendekatan bibliometrik. Studi ini memberikan gambaran menyeluruh tentang perkembangan penelitian serta memberikan informasi peluang penelitian selanjutnya yang lebih mendalam yang berkaitan tentang efektivitas sistem imbalan terhadap kepuasan kerja.
Analyzing Pro-Environmental Planned Behavior in SMEs: Unveiling Green Innovation Intentions Durman, Theodosia Yunita; Nadlifatin, Reny
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.8517

Abstract

The challenge of drastic global climate change has urged a transition to a green economy. The contribution of SMEs as an engine of macroeconomic expansion that pays attention to and makes environmental issues a basic concept of their business model is very important. This study aims to investigate the factors that influence the behavioral intention of SMEs in tourism areas in Labuan Bajo to conduct green innovation using an integrated approach of Pro environmental planned behavior (PEPB). Offline questionnaires and interviews were used as data collection tools, and 205 SMEs that have conducted green innovation were respondents. The theoretical model was tested using partial least squares structural equation modeling (PLS-SEM) with top-level constructs. The findings of this study reveal that perceived authority support, perceived environmental concern, subjective norm, attitude, significantly affect the intention of SMEs to do green innovation. Meanwhile, perceived behavioral control are known to be insignificant. These findings contribute to the development and validation of an integrated model of green innovation in SMEs and provide all business stakeholders with an understanding of the rationale for green innovation.
Co-Authors Fathoni Syarief, Achmad Achsin Hartono, Sandra Reny Nadlifatin Syarifa Hanoum