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All Journal Journal of Development Economic and Social Studies (JDESS)
Widi, Krisna Darma
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Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN E-WALLET (OVO) PADA MASYARAKAT DI KOTA MALANG Widi, Krisna Darma; Girindra Mega Paksi
Journal of Development Economic and Social Studies Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2024.03.4.13

Abstract

This research was conducted to determine the factors that influence the OVO E Wallet in the community in Malang City. The method used is a quantitative method with primary data taken using a questionnaire. This research used a sample of 172 respondents who were selected using the lemmeshow formula and purposive sampling technique. The population of this research is the community of OVO E-Wallet users in Malang City. The data was processed using multiple linear regression analysis methods. The research results show that perceived convenience (X1) has a positive and significant effect on interest in using (Y), perception of usefulness (X2) has a positive and significant effect on interest in using (Y), income (X3) has a positive and significant effect on interest in using (Y) , Age (X4) has a positive and significant effect on interest in using (Y) and education level (X5) has a negative and significant effect on interest in using (Y).
Co-Authors Girindra Mega Paksi