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All Journal Jurnal Kompetitif Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Puspitasari, Ranti
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Komunikasi Politik Digital Tri Andhianto dan Abdul Haris Bobihoe dalam Pilkada Bekasi 2024 Fitriyanti, Novia; Puspitasari, Ranti; Jasmine, Thalia; Putranto, Algooth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1294

Abstract

The 2024 Simultaneous Regional Elections in Bekasi are an important momentum in the development of local democracy in Indonesia, marked by the support of a coalition of ten political parties for the candidate pair Tri Adhianto and Abdul Haris Bobihoe. This study uses a qualitative method with a desk review approach to analyze the communication and campaign strategies of the candidate pair. The results of the study show that this pair succeeded in utilizing social media effectively to reach voters, especially the younger generation. Relevant campaign messages, related to education, job creation, and community welfare, succeeded in building emotional attachment. Their campaign reflects political pragmatism at the local level, where support from various parties puts aside ideological differences in order to achieve electoral goals. Through social media, the candidate pair created two-way communication with the community and expanded their audience reach. This study concludes that adaptive and digital-based campaign strategies can increase public participation and trust in candidates, although challenges in maintaining transparency and accountability remain.
PENGARUH PENGALAMAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP MINAT WISATAWAN BERKUNJUNG KEMBALI KE PULAU PAHAWANG LAMPUNG Puspitasari, Ranti; Ali, Suprihatin
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to determine the influence of customer experience and customer satisfaction on tourists' intentions to revisit Pahawang Island, Lampung. This research uses a method quantitative. The population of this research is Lampung tourists who have visited Pahawang Island. The sampling technique used purposive sampling with a sample size of 100 respondents. Data was obtained through a Google Form questionnaire and distributed online via the WhatsApp, Twitter, Line and Instagram applications. The analysis techniques used include validity tests, reliability tests, multiple linear regression, t tests, F tests, and R2 tests using computational calculations from the SPSS 26 (Statistical Package for Social Science) program. The results of this research are that the variables customer experience and customer satisfaction have an influence on tourists' revisit intentions to Pahawang Island, Lampung. The recommendation suggested by the author to the management of Pahawang Island, Lampung, it is important for the management of Pahawang Island to maintain the quality of cleanliness and sustainability of the beach area and to be wiser in determining prices so that they are affordable for tourists. Apart from that, price increases must remain within reasonable limits and be acceptable to both parties without anyone feeling disadvantaged. As well as improving the quality of products and services so that tourists can tolerate competitors who will arrive in greater numbers and become more attractive in the future.
Co-Authors Fitriyanti, Novia Jasmine, Thalia Putranto, Algooth Suprihatin Ali