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All Journal Empathy : Jurnal Fakultas Psikologi
Prihastutik, Nur'aini Putri
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Social Sciences

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The influence of hedonic lifestyle and self-control on consumptive purchasing behavior of NCT fans in Indonesia Prihastutik, Nur'aini Putri; Fahmawati, Zaki Nur
Empathy : Jurnal Fakultas Psikologi Vol. 6 No. 2 (2023): [Edisi Desember] EMPATHY Jurnal Fakultas Psikologi
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/empathy.v6i2.26906

Abstract

The presence of K-Pop indicates that individuals tend to exhibit consumptive behavior towards themselves. This behavior arises when a fan wants to purchase items used by their idols. Unbeknownst to them, this behavior can lead to hedonic lifestyle and lack of self-control. The phenomenon of purchasing items causing consumptive behavior led to the research titled 'The Influence of Hedonic Lifestyle and Self-Control on Consumptive Purchasing Behavior of NCT (Neo Culture Technology) Fans in Indonesia.' The population in this study was 277,499 individuals found on the Twitter account @NCT_Indonesia, with a sample size of 384 people using the Accidental Sampling data collection method. The results of this study significantly show an influence on the emergence of consumptive behavior in individuals.
Co-Authors Fahmawati, Zaki Nur