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All Journal Efektor Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Masyarakat Maritim Progress in Social Development
Maitri, Wayan Sri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Inovasi Media Sosial dan Kelangsungan Usaha Mikro, Kecil, dan Menengah: Peran Kritis Literasi Digital Maitri, Wayan Sri; Putra P, Komang Widhya Sedana; Laksmi P, Kadek Wulandari; Sukarnasih, Desak Made
Efektor Vol 11 No 2 (2024): Efektor Vol.11 No.2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v11i2.23745

Abstract

The purpose of this study is to analyze the effects of social media innovation on the business sustainability of MSMEs, taking digital literacy as a moderating variable. This research was conducted in Bali Province using a quantitative approach with data sources sampled from owners of MSMEs. A structured questionnaire was used. The data analysis used PLS-SEM, a technique of robust statistics that is appropriate for studying a complex relationship between variables. The research findings indicated that social media innovation significantly contributed to the sustainability of businesses within the MSME sector. It means that when MSMEs adopt and implement innovative social media strategies effectively, it leads to their overall sustainability and hence improves business outcomes. In fact, it was established in this study that the relationship can be moderated by digital literacy, meaning that MSMEs with higher levels of digital literacy are better positioned to leverage social media innovation for increased business sustainability. The results raise the need to incorporate social media innovation with digital literacy to promote sustainable practices among MSMEs. In doing this, businesses can keep up with the rapidly changing landscape of new technologies in ways that improve their competitive advantage. The paper, therefore, concludes with managerial implications: Owners of MSMEs need targeted training and resources to improve their digital literacy level so as to fully tap into the potential of social media innovations toward long-term sustainability.
EMPOWERMENT OF RURAL CATTLE FARMERS: INTEGRATING SUSTAINABLE PRACTICES AND IMPROVED MARKET ACCESS FOR LIVELIHOOD ENHANCEMENT Sedana Putra P, Komang Widhya; Maitri, Wayan Sri
Progress In Social Development Vol. 6 No. 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i2.117

Abstract

Community empowerment through micro-enterprise development can be an effective instrument in poverty alleviation. This study will review sustainable farming practice implementation and improved market access with regard to cattle farmers in Klungkung District, Bali, where there exists strong cultural affinity towards natural conservation. This research, using the theory of sustainable development, which links economic, social, and environmental variables, identifies those interventions that would enhance farmers' management capacity and improve market access. The approach adopted in the study is a qualitative one with a descriptive-analytical design, in which purposive sampling is done from 15 cattle farmers and 5 stakeholders who are involved in livestock management. The results showed marked improvements in health management of the livestock, business planning, and marketing strategies after the intervention. Besides, environmentally friendly agricultural practices, such as the use of organic waste as fertilizer, are also adopted. Marketing groups were formed where farmers could sell directly, thus minimizing dependence on intermediaries, enhancing bargaining power, and improving profit margins. The study has pointed out that the active participation of farmers and stakeholders is very crucial for the success of this empowerment program. Longitudinal studies should be conducted to further monitor the sustainability of the program regarding its long-term impact.
From Waste to Wealth: Community Service for Sustainable Furniture Production Putra P, Komang Widhya Sedana; Maitri, Wayan Sri
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Oktober, 2024
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.6986

Abstract

The PKM activity was carried out in Dalung, Badung, Bali. It adopts the use of reclaimed wood in furniture production. The background of this activity is that UMKM (Micro, Small, and Medium Enterprises) face an obstacle in their efforts to manage the cost of production and increase product quality. High dependence on new wood raises production costs, and as a result, it confines profitability. The program was designed to enhance the operational skills of UMKM operators to process reclaimed wood efficiently for lower cost production and high-quality final products.Participatory approaches were applied, followed by technical training sessions and direct production assistance. The beneficiary activities included identification of problems within a specific context, practical training in techniques for processing reclaimed wood, and managerial skills that aim to improve efficiency in resource use. The activities involved three main stages: socialization and problem identification, technical training, and tutoring during the course of production.The results were fairly impressive: the reduction of production costs by 25-30% due to the use of reclaimed wood, improvement of technical skills of participants, and enhanced product quality to meet local consumer standards. The program promoted active involvement in the community as well, because the participants expressed great interest in the application of the techniques learned. The overall outcomes of PKM helped not only to empower local UMKM but also to train people in sustainable practices within the production of furniture. Therefore, it placed an emphasis on the use of local resources and on continuous training as a stimulus for grass-roots economic growth.
Community Empowerment: Optimizing Capital Management And Market Access For Sikat Stone Ceramic Artisans: English Sedana Putra P, Komang Widhya; Maitri, Wayan Sri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4459

Abstract

The community service was a program inspired by the problems of Sikat stone craftsmen in capital management, access to markets, and knowledge of business management. This program adopted a participatory approach in order to enhance the skills of the craftsmen in capital management and access to the market, including the implementation of sustainable economic principles. The main objectives of the program were improved capital management, increased market access through digitized marketing, and the introduction of the concept of sustainability to the craftsmen. Among the major issues analyzed were poor capital management, limited market access, and lack of knowledge in sustainable economics. The result of such a process is that, so far, 80% of the artisans have been able to implement better financial recording systems; 70% have begun to use digital marketing, realizing a 30% increase in sales within the first three months of the exercise. Also, 60% of the artisans so far have pledged to shift to more environmentally friendly raw materials. It has, therefore, brought about changes in capital management, market access, and awareness of sustainable practices among the sikat stone craftsmen. These deeds, while perhaps holding a great potential for independent and sustainable business growth, have their drawbacks; there is a dire need for continuous mentoring and monitoring if these changes are to persist.
Co-Authors Desak Made Sukarnasih Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari