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All Journal Jurnal Abdi Insani Unri Conference Series: Community Engagement
Ramadhan, Gian Riovi
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Digitalisasi Pemasaran Produk Unggulan Daerah: Strategi BUMDesa Langgam Sako Menuju Sustainable Competitive Advantage Alwie, Alvi Furwanti; Azlina, Nur; Taufik, Taufeni; Iznillah, M. Luthfi; Maulana, Gilang Eka; Ramadhan, Gian Riovi
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.159-165

Abstract

Village-Owned Enterprises or BUMDesa Langgam Sako, Bengkalis Regency, has great potential in regional superior products, but faces challenges in marketing products effectively. This article discusses the community service activities carried out by the community service team in order to support BUMDesa Langgam Sako to achieve Sustainable Competitive Advantage through marketing digitalization. The method of implementing activities begins with an analysis of the needs and potential of BUMDesa Langgam Sako. Furthermore, the procurement of a marketing website was carried out to provide a digital platform that facilitates the promotion and sale of regional superior products. The website was designed with user-friendly features and optimized for internet searches. Online marketing training was provided to BUMDesa members through intensive workshops covering the use of social media, digital content creation, and online marketing strategies as an effort to strengthen BUMDesa's ability to manage their business more effectively and achieve Sustainable Competitive Advantage. The results of this activity showed a significant increase in the visibility of regional superior products online. BUMDesa members also demonstrated improved skills in managing digital marketing and business in general. This activity successfully assisted BUMDesa Langgam Sako in achieving a sustainable competitive advantage and positively impacted the local economy through the increased contribution of flagship product sales, namely Bengkalis woven batik, it has also become a source of income for artisans and strengthened the village's economic competitiveness at the regional level. This initiative underscores the importance of digitalization for the overall economic development of the village.
ENTREPRENEURSHIP CLINIC FOR FINANCE AND MARKETING: UPAYA PEMBERDAYAAN KELOMPOK USAHA PADA BUMDESA LANGGAM SAKO MENUJU SUSTAINABLE COMPETITIVE ADVANTAGE Alwie, Alvi Furwanti; Azlina, Nur; Iznillah, Muhammad Luthfi; Taufik, Taufeni; Maulana, Gilang Eka; Ramadhan, Gian Riovi
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1841

Abstract

Entrepreneurship Clinic for Finance and Marketing was conducted as an effort to empower business groups within BUMDesa Langgam Sako to achieve sustainable competitive advantage. In an era of increasing competition, it is essential for rural enterprises to strengthen their production capacity, management, and marketing strategies to maintain business sustainability. Therefore, this training was designed to provide participants with relevant knowledge and skills. The objective of this activity was to enhance the capacity and competitiveness of BUMDesa Langgam Sako's business groups through comprehensive training in production, management, and marketing. The training was held from August 4th to 9th, 2024, at BUMDesa Langgam Sako, Teluk Latak Village, Bengkalis Regency. The training consisted of workshops and interactive classroom sessions. Participants were provided with relevant materials and opportunities to practice the skills they learned. This activity was attended by 30 participants from BUMDesa Langgam Sako’s business units, who showed significant improvement in their understanding of production techniques, business management, and online marketing. Monitoring and evaluation revealed that this training successfully strengthened managerial foundations, improved production standards, and expanded the digital marketing reach of the participants. Participants were also provided with training modules to ensure ongoing understanding. This training was effective in enhancing the capacity of BUMDesa’s enterprises and is expected to provide sustainable impacts on the growth and competitiveness of these business units in the future.
Co-Authors Alvi Furwanti Alwie Iznillah, M. Luthfi Luthfi, Muhammad Maulana, Gilang Eka Nur Azlina Taufeni Taufik